SEOs: Google’s AI Overviews are half-baked

AI competition between OpenAI, Google, Meta [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MAY 20, 2024 The internet isn’t actually forever. True or false: Nearly 40% of the webpages that existed in 2013 are no longer accessible. [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Google’s new AI Overviews not ready for wide release, SEOs say]( Though platforms like Perplexity, Arc Browser, and Bing have advanced generated search results, Google’s announcement last week that it’s rolling out “AI Overviews” to searchers will likely make AI-written search results the norm. But some marketers say the feature is not quite ready for widespread use. [Keep reading]( NEWS AND VIEWS [OpenAI and Google lay out competing AI visions]( while [Meta plans to give AI tech away for free]( Our view: Last week, all the biggest players in AI demonstrated their progress in the race for dominance. Google’s AI is impressive but fallible. Meta remains a potential dark horse. And ChatGPT is still impressive but small. [Venu Sports is name of Disney, Fox, and WBD’s joint streaming service]( Our view: The introduction of Venu Sports could significantly affect the sports streaming market, providing a robust alternative for sports enthusiasts who have moved away from traditional cable. [TikTok now testing 60-minute video uploads]( Our view: TikTok is competing with YouTube, even as a potential ban looms. It will be challenging for TikTok to beat YouTube’s legacy advantage—YouTube has 241.8 million US viewers while TikTok has 112.4 million users, per our forecast. ANALYSIS [Are brand-led creator communities the next evolution of influencer marketing?]( To form deeper, more authentic relationships with consumers, brands like Claire’s and Pacsun are launching their very own creator communities to help them produce content, provide product inspiration, and advise on marketing campaigns. “Brands are looking to deepen relationships with influencers and creators to go beyond social posts,” said Keith Bendes, vice president strategy and partnerships at influencer marketing company Linqia. “This includes creative consulting, product testing, industry insight sourcing and more.” [Keep reading]( THINGS TO KNOW 🤞 [Why advertisers can no longer trust Google]( 🎙️ [Podcast ad revenue growth slowed for second year in a row: Report]( 🍎 [Apple needs to evolve to compete in the AI era]( 📺 [It’s not ‘TV Week’ anymore as streamers dominated the advertising upfronts]( PODCAST [Behind the Numbers: LinkedIn is well into its second act, marketers’ TikTok ban preparations, and Coin App or TikTok Notes?]( On today's podcast episode, we discuss the main ways that LinkedIn has changed, whether TikTok can steal significant Gen Z market share from the platform, and whether daily games is the right fit for the employment-focused social media platform. "In Other News," we talk about how marketers are preparing themselves for a potential TikTok ban and which of TikTok's new initiatives has the most potential. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](