Chart of the Day: Social buffers

Social video ad spend increases, but growth rates stall [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis MAY 9, 2024 [Social video ad spend increases, but growth rates stall]( [Social video ad spend increases, but growth rates stall ]( Key stat: US social video spend is still growing, reaching 45.2% of total digital video ad spend, or $48.89 billion, this year, per our March 2024 forecast. But that share growth is slowing, with rates increasing just 1.0% between 2024 and 2026. Beyond the chart: - This slowdown may be due a plateau in time spent with social video (which will climb just one minute between 2024 and 2025, per our forecast) and the fact that brands are still struggling to produce short-form creative at scale, according to our [Paid Social Forecast Report H1 2024]( report. - Still, more money will be spent on social video ads ($56.56 billion) than linear TV ads ($51.14 billion) by 2025, showing the format will continue to play a major role in digital advertising strategies. Use this chart: - Adjust social video ad strategies. - Compare your own spending patterns against the norm. [Read online]( More like this: - [5 key stats on TikTok Shop: Gen Z, off-price shopping, and fast fashion]( - [Social media and streaming apps drive rapid growth in video ads]( - [Should you be using TikTok for B2B marketing?]( - [Extending OOH campaign reach through social media traffic]( More Chart of the Day: - 5/8 - [eBay all the way]( - 5/7 - [Privacy states]( - 5/6 - [Digital wallet watch]( - 5/3 - [Trends in booze buying]( - 5/2 - [Payments get personal]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here]( . Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](