Disney’s growth spurt; OpenAI eyes search

Plus: Reddit ads surge [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MAY 8, 2024 All of the following companies are growing fast, which one of them do we project will grow the fastest this year? A) TikTok B) Mercado Libre C) Amazon D) Reddit [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Disney sees major gains in streaming subscribers and revenues in Q1]( Disney's direct-to-consumer streaming platforms, including Disney+, Hulu, and ESPN+, made a notable financial turnaround in Q1, per the company’s Tuesday earnings report. - The combined losses for these services dramatically narrowed to just $18 million, from $659 million in the same period last year. - Excluding ESPN+, Disney's streaming services achieved a significant milestone by reporting operating income of $47 million, with revenues up 13% to $5.64 billion. - Adjusted earnings per share rose by 30% year over year, surpassing expectations, leading Disney to raise its full-year adjusted EPS growth target from “at least 20%” to 25%. [Keep reading]( NEWS AND VIEWS [Meta’s AI tools for advertisers can now create full new images]( Our view: Meta’s AI tools could be a huge draw for advertisers, who could save time spent generating images. Meta is proving itself in the AI race and the new tech will help contribute to its projected $154.16 billion in worldwide ad spend this year. [Talks swirl of OpenAI working on a search engine to challenge Google’s dominance]( Our view: Even if OpenAI can create a popular search engine, it still has a long way to go before it’s on par with Google. Publishers should pay attention to how OpenAI’s search engine cites its sources, because diminishing the need to click will put them at risk. [Reddit reports ad revenue growth of 39% YoY]( Our view: All eyes are on Reddit after the platform’s recent IPO. We project Reddit’s worldwide ad revenues will cross the $1 billion mark next year. INDUSTRY VIEWS [Peak TV is dead, long live peak TV advertising]( Just as television evolves, so does its advertising potential. With a significant increase in viewership for ad-supported streaming services and FAST channels, the opportunity for advertisers is immense. Discover how the shift towards legacy and rerun content is reshaping strategies. This article was contributed by MNTN. [Peak TV is dead, long live peak TV advertising | Sponsored Content]( [Keep reading]( ANALYSIS [AI is reshaping the role of CMOs, their teams, and their companies]( The integration of AI into marketing is a top priority. Nearly 60% of organizations worldwide are integrating genAI into their marketing efforts, and almost 80% had allocated or planned to allocate budget to genAI in their marketing initiatives in the six months following an October 2023 survey by Capgemini. AI offers benefits but also introduces ethical and regulatory considerations and the need to improve data management. [AI is reshaping the role of CMOs, their teams, and their companies]( [Keep reading]( THINGS TO KNOW 📺 [Disney taps Walmart Connect to bring more shopper data to streaming]( 🕵️ [Global optimized ad-fraud rates decline, but AI presents challenges]( ⚖️ [TikTok sues US government over ban]( 🤝 [OpenAI inks licensing deal with Dotdash Meredith]( 🔎 [TikTok says it leads social in product discovery, search]( PODCAST [Behind the Numbers: Reimagining Retail]( Why restaurants face another year of uncertainty and the loyalty programs keeping some ahead of the pack. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](