3 things marketers see everywhere in 2024

Google’s latest ad innovations [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MAY 6, 2024 Happy Monday! Here’s hoping you were able to spend some time offline this weekend. For teens, it may be a different story. True or false: 85% of US teens and parents agree teens spend too much time on their smartphones. [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Ads, creators, and AI are everywhere in 2024]( “The pace of change and innovation is accelerating, and that's bringing with it a lot of big new challenges for advertisers to navigate,” our analyst Jasmine Enberg said during our recent Outlook and Strategies for 2024’s Second Half summit. “It's also bringing pockets of new opportunities as ads become ubiquitous across platforms, creators reshape strategies, and AI powers it all.” Here’s a look at how those three things—ad volume, creators, and AI—are shaping marketing in 2024. [Ads, creators, and AI are everywhere in 2024]( [Keep reading]( NEWS AND VIEWS [Google unveils new ways to reach streaming audiences]( Our view: Google’s demand-side platform could help the company grab a greater share of programmatic, since advertisers familiar with Google may be open to using the platform. Google wants to grab some of the $28.75 billion in US connected TV ad spend we project for this year. [Google expands Performance Max to online marketplaces]( Our view: This is another place where Google is trying to gain share, this time by helping brands that don’t have their own websites to champion marketplace ads in places like Amazon. [YouTube's AI-powered ‘Jump Ahead’ feature rolling out widely to Premium users]( Our view: Jump Ahead could pose a risk to native ads in YouTube videos, which creators embed directly into their content. If users can skip these ads with one button, the featured content may lose eyeballs. ANALYSIS [Retail and CPG advertisers are shaping social ad offerings]( Retail advertisers will account for 30.8% of social ad spending, per our forecast. Social’s share of the retail industry’s ad spending has not changed much. But the substantial increase in retailers’ overall ad spending has sent significant revenues into social platforms’ coffers. In 2024, retailers will spend $25.51 billion on social ads, up from $9.04 billion in 2019. [Keep reading]( THINGS TO KNOW ⚾ [Roku in talks to stream MLB games amid intensifying sports streaming competition]( 🤖 [Reddit COO Jen Wong on the platform’s pitch to advertisers]( 🤝 [The teens making friends with AI chatbots]( 👓 [Meta is quietly winning the AI wearable race]( PODCAST [Behind the Numbers: The Daily]( Google Search in the face of AI, delaying cookies again, and what stands out about YouTube. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](