One CMO’s secret to AI

Meta introduces new AI-powered advertising tools at NewFronts [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MAY 3, 2024 Today is the day. Our Outlook and Strategies for 2024’s Second Half starts at 11:30AM ET. [Sign up here](. Ahead of the summit, test your knowledge. True or false? More than half of the US population uses connected TV. [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Intuit Mailchimp uses AI to create its ‘clustomer’ marketing campaign]( Intuit Mailchimp used AI to create a B2B marketing campaign focusing on the “clustomer,” the amorphous and diverse audience brands must reach with ads. The resulting ad performed in the top 5% of Ipsos ads, a success which Intuit Mailchimp CMO Michelle Taite attributed to the team’s willingness to experiment with AI. [Intuit Mailchimp uses AI to create its ‘clustomer’ marketing campaign]( [Keep reading]( NEWS AND VIEWS [Meta introduces new AI-powered advertising tools at NewFronts]( Our view: By leveraging AI for creative optimization, creator partnerships, and targeted ad formats, these updates have the potential to improve campaign performance on Reels—especially at a time when studies suggest the format would greatly benefit from a TikTok ban. [Snap forges brand-creator partnerships with CreatorIQ integration]( Our view: Advertising and measuring success across walled gardens can prove challenging, so the partnership may help unlock ad dollars from marketers looking to understand how effective spend is across platforms. [Spotify spotlights digital video ad offerings at its first NewFronts event]( Our view: Over half of Spotify’s 106.7 million US listeners are on its ad-supported tier, per our forecast. Spotify crossed the $1 billion mark in US ad spend last year, and new ad offerings could keep up growth. ANALYSIS [What Mustard Skittles and Tiffany-branded sneakers have in common]( There are certain products that just seem perfect for going viral on social media. Some, like the mystery flavors of Coca-Cola Creations or Mustard Skittles, are made for consumers who will try anything once. While others, like the sneaker collab between Nike and Tiffany & Co. appeal to consumers who want to show off. Here are four examples of products that are made for social media fame. [Keep reading]( THINGS TO KNOW 🛍️ [Presenting the star of this year’s TV upfronts: Retailers]( ⛈️ [TikTok tells advertisers it won’t back down as U.S. ban looms]( ⏰ [More than two-thirds of TikTok users have increased usage despite shopping content changes]( 📱 [Most teens and parents are comfortable with how much time teens spend on smartphones, social media]( PODCAST [Behind the Numbers: The Weekly Listen]( Is GenAI looking for a problem to solve, will ads in cabs accelerate, and how fast do people need things? Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](