TikTok creator shares secrets to brand-building

The power of push notifications for advertising [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MAY 2, 2024 It’s already feeling like summer, which means it also feels like summer vacation season. Which of the following is Gen Z’s top trending travel search on Pinterest for this summer? A) Comfy road trip outfit B) Nature with friends C) Road trip snacks D) Island getaway [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [As a ban looms, August explains how TikTok gave period products a platform]( For August, a digitally native direct-to-consumer brand of period care products, TikTok gives more than it takes down. For example, in January 2020, its launch video was immediately removed by the platform. “I still get videos taken down for what the app believes is graphic content,” said August co-founder Nadya Okamoto. Still, Okamoto credits TikTok for helping her cultivate a community of nearly 4.5 million followers across her personal and brand TikTok accounts, as well as allowing her to open a dialogue for authentic marketing. [Keep reading]( NEWS AND VIEWS [TikTok introduces new premium ad solutions for marketers]( Our view: TikTok’s new ads will help boost the platform’s projected $10.42 billion in US ad revenues. Of course, the product will only pay off if TikTok can avoid a US ban. [Push notifications continue to be an effective awareness and performance channel]( Our view: Push notifications are effective because they reach customers directly and quickly—critical for sharing time-sensitive offers and information. Their ability to be customized boosts user interaction, retention, and sales, and features like geo-targeting allow for precise location-based promotions. [Snapchat launches new AR and ML tools for brands and advertisers]( Our view: Snapchat is wise to improve its AR try-on experiences, which will help boost ad revenue as it integrates AR into ad formats. We project Snapchat’s US ad revenues will reach $2.07 billion this year, up 8.0% over 2023, but down from $2.13 billion in 2022. ANALYSIS [GenAI’s use by social media marketers is already widespread, especially for content creation]( Companies are baking generative AI into several different aspects of their social strategies and workflows. But it’s already delivering dividends during content creation, especially because demand for content is sky-high. [GenAI’s use by social media marketers is already widespread, especially for content creation]( [Keep reading]( THINGS TO KNOW 🏙️ [Roku is bringing even more brands into Roku City]( 🤨 [Meta’s AI assistant is fun to use, but it can’t be trusted]( 🎵 [TikTok and Universal Music Group settle royalty dispute with new licensing agreement]( 💰 [Google’s payments to Apple reached $20B in 2022, antitrust court documents show]( 🎮 [LinkedIn is the latest company to get in on gaming]( PODCAST [Behind the Numbers: The Daily]( Are Spotify’s money-losing days behind it, how much would you pay for music, and can Music Pro move the needle? Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](