Chart of the Day: Payments get personal

Mobile wallets are used most at in-person events [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis MAY 2, 2024 [Mobile wallets are used most at in-person events]( [Mobile wallets are used most at in-person events]( Key stat: Food or merchandise at in-person events was the most popular purchase category for mobile wallet users worldwide in January 2024, purchased by 29% of users, according to Kantar. Online purchases of household items followed close behind, at 28%. Beyond the chart: - Mobile wallets are the fastest-growing payment method for ecommerce and point-of-sale transactions worldwide, per March 2024 data from Worldpay. - Mobile wallets make it easy for consumers to purchase items at events, where carrying physical cards may be inconvenient. They also [reduce friction]( by removing the need to enter pins or sign a receipt. - More than two-thirds (64.9%) of smartphone users will be mobile wallet users this year, accounting for 161.1 million people in the US, per our March 2024 forecast. Use this chart: - Advocate for flexible payment options. [Read online]( More like this: - [Consumers spend more with digital wallets]( - [Loyalty programs’ top friction points include delays, difficulties earning rewards]( - [4 technologies to help curb cart abandonment]( - [How seamless payments, social commerce, and loyalty apps are driving mcommerce growth]( More Chart of the Day: - 5/1 - [The kids are online]( - 4/30 - [Dynamic pricing doubts]( - 4/29 - [Retail tech gets a promotion]( - 4/26 - [#TikTokMadeMeBuyIt]( - 4/25 - [Cookies get stale]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](