Chart of the Day: The kids are online

Most teens and parents are comfortable with how much time teens spend on smartphones, social media [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis MAY 1, 2024 [Most teens and parents are comfortable with how much time teens spend on smartphones, social media]( [Most teens and parents are comfortable with how much time teens spend on smartphones, social media]( Key stat: 51% of US teens and parents think teens spend the right amount of time on smartphones, while 64% think they spend the right amount of time on social media, according to October 2023 data from Pew Research Center. Beyond the chart: - While we don’t forecast time spent behavior for teens, US adults aged 18 to 24 spend more time than any other generation on TikTok, Snapchat, and Instagram. - YouTube is by far teens’ favorite platform, but TikTok, Snapchat, and Instagram are all also popular, according to Pew. - [Teens primarily use social media]( for entertainment and connection, per a July 2023 study from Gallup and the Institute for Family Studies. Use this chart: - Demonstrate teens’ relationship with smartphones and social media. - Understand social media marketing audiences. [Read online]( More like this: - [Social media is a core part of young people’s lives]( - [Social media marketers urge others to prepare, not panic, for TikTok ban]( - [Gen Z prefers to research brands on social media over search engines]( - [The top social channels where consumers interact with brands]( More Chart of the Day: - 4/30 - [Dynamic pricing doubts]( - 4/29 - [Retail tech gets a promotion]( - 4/26 - [#TikTokMadeMeBuyIt]( - 4/25 - [Cookies get stale]( - 4/24 - [Resale rolls along]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](