Spotlight: Upcoming Events and Top Resources

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [2024 Marketing Trends: Insights & Strategy]( [Nielsen's 2024 Annual Marketing Report]( offers unparalleled insights into the ever-evolving marketing landscape. Learn how increased digital ad budgets and strategic social media use can help boost your ROI. Discover the balance between performance marketing and brand sustainability essential for long-term success. This comprehensive guide is your gateway to mastering digital complexities. Don't miss out. Get your copy today. [Learn More]( --------------------------------------------------------------- [Virtual Summit: Outlook and Strategies for 2024's Second Half]( Live: May 3 at 11:30 am ET Don’t just face 2024's challenges—conquer them. Secure your spot for May 3, and hear from our top analysts and brand marketers from Colgate-Palmolive, Kenvue, ThredUP, and more on topics like generative AI, retail media, and identity and data management. [Secure your spot today]( and be sure to invite your colleagues. [Secure Your Spot]( Made possible by StackAdapt, Google, Blueconic, Placer.ai, and MNTN --------------------------------------------------------------- [Retail Membership Programs & Data - Unpacked in 5 Charts]( An impressive 77.0% of US marketers and advertisers prioritize first-party data, clearly shifting toward more personalized and impactful advertising strategies, according to Basis Technologies. This focus on consumer data highlights the need for brands to gain deeper insights into audience preferences and behaviors. In 5 [Top Charts]( learn how retail membership programs offer a strategic advantage by enabling the collection and use of first-party data. Download now. [Download Now]( Presented by --------------------------------------------------------------- [Engaging CPG Shoppers With Packaging and Experiences]( Ecommerce may be growing, but 80% of retail sales still come from physical stores, according to EMARKETER. Offering innovative packaging, engaging in-store experiences, and staying up to date on trends is critical if you want to stand out. Learn from the experts how to differentiate your CPG brand in a crowded market. Join our [Tech-Talk Webinar]( presented by Quad, for insights on boosting brand loyalty and presence, and hear real-world case studies from brands doing it right. You’ll also get tips to capitalize on consumers’ need for in-store and online brand connection. [Register Now]( Sponsored content by EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](