Social media marketers on TikTok ban: Don’t panic

Google, Microsoft put AI everywhere [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis APRIL 30, 2024 AI is getting a makeover. Microsoft is partnering with which beauty company to innovate on products faster? A) Estée Lauder B) L'Oréal C) Glossier D) Rare Beauty [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Social media marketers urge others to prepare—not panic—for TikTok ban]( “What will happen next?” That’s the big question marketers have following the signing of a potential TikTok ban into law, according to Liz Cole, chief social officer at VML. While marketers don’t know if parent company ByteDance will sell [TikTok]( shut the platform down in the US, or find a way to fend off the legislation in court, they can prepare now for what’s to come. Here are four takeaways marketers had following the potential ban: [Keep reading]( NEWS AND VIEWS [Google adds 6 new AI features for Performance Max]( Our view: Google has been emphasizing the power of AI as it races with Amazon, Meta, and Microsoft to perfect the tech. Any AI innovations that provide more accuracy to programmatic targeting will be welcome if Google can prove ROI. [Microsoft makes Copilot available to all advertisers]( Our view: Much like Google, Microsoft is boosting its AI capabilities. Copilot will offer advertisers an AI assistant without requiring them to leave the platform, which could help boost ad investments. [Netflix’s ad-supported tier hits 22 million US subscribers just ahead of upfronts]( view: Netflix’s password-sharing crackdown has a longer runway than initially expected and has helped its ad-supported tier grow to formidable size in a short period of time. But with Amazon now on the market with ads as the default for Prime Video, Netflix knows it has to do more than tout subscriber numbers to drive revenue growth. INDUSTRY VIEWS [Beyond cookies: Future-proof your advertising targeting strategies with real-world data]( Google’s decision to delay the end of third-party cookies until 2025 signals an evolving landscape in audience targeting, requiring marketers to redesign their segmentation methods. Learn how industry leaders are adapting. This article was contributed by Echo. [Beyond cookies: Future-proof your advertising targeting strategies with real-world data | Sponsored Content]( [Keep reading]( ANALYSIS [Is it too early for brands to jump on the Apple Vision Pro bandwagon?]( Apple’s VR headset, the Apple Vision Pro, became available in the US on February 2. Almost immediately after, brands began announcing immersive experiences that would be available for download on the headset. Though there are quite a few hurdles to overcome before we see widespread adoption of VR headsets like Apple’s, consumer attitudes toward VR indicate that the Apple Vision Pro could gain momentum in the coming months or years. [Keep reading]( THINGS TO KNOW 📸 [Instagram is updating its ranking systems to surface smaller, original creators]( 🧵 [Meta to pay high-profile creators to post on Threads]( ✂️ [A TikTok ban could also mean the end of video editing app CapCut]( 🦚 [Peacock hiking prices for second time in 2 years]( PODCAST [Behind the Numbers: The Daily]( How retail media unlocks brand building and whether there are enough retail media dollars to go around. Tune in to the discussion with our analyst Sarah Marzano and Ryan Mayward, SVP of retail sales at Walmart Connect. Listen on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Walmart Connect. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](