Google’s ad business boasts big Q1

Plus: Best Buy, CNET team up on retail media [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis APRIL 26, 2024 Coca-Cola is a music company now. Okay, that’s not entirely true, but it has created an AI-powered instrument called Coke SoundZ that only plays what? A) Uplifting sounds B) Absolute silence C) Someone asking, ‘Is Pepsi okay?’ [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Google announces stellar Q1 results on the backs of strong Search, YouTube, and Cloud revenues]( Google parent Alphabet reported strong Q1 financial results, with revenues of $80.5 billion (Wall Street had projected $78.7 billion), up 15% YoY, and operating margin expanding to 32%. “Things are looking good for Google,” said senior analyst Evelyn Mitchell-Wolf. “Google Network shows continued weakness, but Google's other advertising units, which are higher margin than Network, are growing healthily.” [Google announces stellar Q1 results on the backs of strong search, YouTube, and cloud revenues ]( [Keep reading]( NEWS AND VIEWS [Best Buy and CNET partner to enhance customer shopping journey]( Our view: Off-site retail media ad spend will grow 61.5% this year to reach $10.64 billion, per our forecast. Off-site is a major opportunity for retail media, especially as publishers need first-party data to reach consumers. [Google, Microsoft bet big on generative AI in Q1]( Our view: Microsoft and Google joined Meta in emphasizing the success of generative AI on their earnings calls. We can expect to see all three companies continue to innovate on generative AI over the rest of the year as they each try to pull ahead. [‘TikTok ban is irrelevant,’ says Duolingo social media manager]( Our view: TikTok has already reshaped social media, which means the tactics marketers use on the platform will work in places like Reels and Shorts. That said, creators could still take a hit from the ban. ANALYSIS [The top trends and tactics for in-person events in 2024]( In-person events will be a key channel in 2024. A majority (86.4%) of B2B marketers plan to maintain or increase the number of in-person events in 2024 compared with 2023, according to a June 2023 Bizzabo survey. Stricter privacy regulations are affecting event outreach. Marketers and sales representatives are leaning into phone calls and social media direct messages to combat email restrictions. They’re also turning to communities like professional networks, which offer more opportunities to boost audience numbers. [Keep reading]( THINGS TO KNOW 👻 [Snap says total watch time on its TikTok competitor increased more than 125%]( 📺 [Roku adds 1.6M active accounts to reach 81.6M]( 🧵 [Mark Zuckerberg says Threads has 150M monthly active users]( ⚖️ [ByteDance prefers TikTok shutdown in US if legal options fail, sources say]( 🍫 [Why Reese’s is betting on up-and-coming athletes for its Paris 2024 campaign]( PODCAST [Behind the Numbers: The Weekly Listen]( The TikTok ban gets signed into law, is AI ready to change search, and social commerce's ceiling. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Walmart Connect. [The Weekly Listen: The TikTok ban gets signed into law, is AI ready to change search, and social commerce's ceiling]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](