Cookie delay ‘not a reprieve’

Plus: Meta touts AI aspirations in earnings call [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis APRIL 25, 2024 Google may be pushing back its cookie deprecation deadline, but cookies are still going away, something we’ll discuss at next week’s [EMARKETER Virtual Summit](. Ahead of our event, test your knowledge. True or false? The majority of US adults already turn off cookies or website tracking. [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Cookie deprecation delay doesn’t surprise marketers, but they’re glad Google did it]( Google announced late Tuesday that it is delaying the deprecation of third-party cookies once again, extending the deadline that was originally set for 2022. While many marketers were breathing a little easier following the decision, “this is NOT a reprieve,” said our analyst Evelyn Mitchell-Wolf. “The industry just has more time to reach the finish line. Let’s not squander it.” Here are four important takeaways from the delay. [Keep reading]( NEWS AND VIEWS [TikTok ban signed by President Biden, giving ByteDance 9 months to sell]( view: Despite a 270-day deadline, the process of banning TikTok or forcing a sale may not be so simple: TikTok is likely to pursue a legal battle that could take much longer to resolve, leaving the app’s fate just as uncertain as ever. [Who could buy TikTok?]( Our view: Buying the platform won’t be easy, since any company big enough to buy it will probably trigger antitrust concerns. That leaves room for individual investors, but Elon Musk’s purchase of X (formerly Twitter) may be a cautionary tale for potential buyers. [JPMorgan’s pivot to advertising means all companies are adtechs now]( Our view: Any company with first-party data has advertising potential. It’s no surprise JPMorgan has jumped into the market, and we expect to see more payments and financial services companies follow suit. ANALYSIS [After a strong Q1, Meta looks to AI for its future]( “We’ve gotten more optimistic and ambitious on AI,” said Mark Zuckerberg, CEO at Meta, on the company’s Q1 earnings call yesterday. The company posted a 27% increase in revenue and reported an ad impression increase of 20% YoY. Advertising revenues also increased by 27%. Meta integrated its AI into search on Facebook, Instagram, and WhatsApp last week. Just 43% of US Facebook users need to use Meta AI for it to become [as big a tool as ChatGPT]( noted our analyst Jasmine Enberg, who said Meta has potential as a “dark horse” of generative AI. “We are on a path to having Meta AI be the most-used and best AI assistant in the world,” said Zuckerberg. [After a strong Q1, Meta looks to AI for its future]( [See our analysis]( THINGS TO KNOW 🤖 [Reddit introduces Dynamic Product Ads]( 🏃‍♀️ [IHeartMedia, Deep Blue introduce women’s sports-centric audio platform]( 🍏 [Apple launches Search Ads in new Latin American markets]( 👗 [New Lulus campaign tries on out-of-home]( PODCAST [Behind the Numbers: The Daily]( How Netflix surprised folks, how much advertising will move the needle, and what its “Next Act” will be. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Walmart Connect. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](