5 key stats on marketing fatigue

Plus: Meta’s GenAI advantage [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis APRIL 23, 2024 Cheetos’ new ‘Other Hand’ campaign takes street advertising off-the-walls—literally. One of the campaign’s billboards features what in front of it? A) A giant bag of Cheetos B) A live tiger C) Two crashed cars D) A giant pile of orange dust [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [5 key stats on marketing fatigue on CTV, email, and beyond]( US digital ad spend will cross $300 billion for the first time this year, per our March 2024 forecast. That’s good news for advertisers, but it also means it’s harder to stand out. While exposing consumers to a brand multiple times across channels is vital to brand awareness, hitting consumers with the same creative over and over again or bombarding them with emails and text messages can hurt marketing impact. Here are five key stats on marketing fatigue across connected TV (CTV), email, and messaging. [Keep reading]( NEWS AND VIEWS [Why Meta could be the dark horse in the generative AI war]( Our view: The sheer size of Meta’s existing audience, combined with the convenience of being able to access Meta AI in Facebook, Instagram, and WhatsApp, will make the company stand out in a crowded generative AI market. [Meta AI adds Google and Bing search results]( Our view: The incorporation is yet another move that could offer Meta an AI edge by leading internet users to start their search journeys on Facebook and Instagram, not Google. [Brands are still investing big in sponsored content on social media]( Our view: Brands are increasingly opting for recurring, “always-on” partnerships with trusted creators rather than one-off campaigns. This shift has reduced both the number of creators brands work with and the number of new deals. ANALYSIS [Audio generates relatively little ad revenues per listener and time spent]( Digital audio will have 197.5 million adult listeners in the US this year, but each listener will generate only $36.05 in ad revenues. Radio fares slightly better at $49.10, but both pale next to most other major video platforms. [Audio generates relatively little ad revenues per listener and time spent]( [Keep reading]( THINGS TO KNOW 🛒 [Guide to Walmart: How the giant is growing its retail media business]( 🤖 [Amazon wants to host companies’ custom generative AI models]( 🔎 [Google search boss warns employees of ‘new operating reality,’ urges them to move faster]( 💼 [Average CMO tenure holds firm at 4.2 years, according to new data]( 🎯 [Target sued for improper biometric surveillance]( PODCAST [Behind the Numbers: The Daily]( GenAI’s economic impact, part 2—the effect on jobs, Apple’s GenAI strategy, and AI’s measurement problem. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Walmart Connect. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](