Chart of the Day: The common currency

Despite interest in non-legacy currencies, Nielsen remains the top choice for upfronts [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis APRIL 23, 2024 [Despite interest in non-legacy currencies, Nielsen remains the top choice for upfronts]( [Despite interest in non-legacy currencies, Nielsen remains the top choice for upfronts ]( Key stat: Interest in non-legacy currencies is up slightly, but 58% of US advertisers say they still need to learn more about them before putting them into action, according to an April 2024 survey from iSpot.tv. Beyond the chart: - Nielsen’s position as the incumbent gives it an advantage, considering many advertisers lack the resources to pay for more than one currency provider, according to our [Ad Measurement Trends H1 2024]( report. - However, other currencies are making strides. Last month, Comscore became the first alternative currency accredited by the Media Rating Council for national and local TV measurement. - As consumer viewing habits evolve, Nielsen is making a push for cross-media measurement, pivoting from measuring average commercial minutes to more precise individual commercial metrics, which will make it easier to measure the reach of a campaign across TV, connected TV, and digital video, per the report. Use the chart: - Gauge industry interest in non-legacy currencies. - Illustrate Nielsen’s currency dominance. [Read online]( More like this: - [Data Drop: 5 Charts on CTV Users by Device]( (EMARKETER subscription required) - [CTV, identity consolidation, and more: Ad trends that cookie deprecation will—and won’t—change]( - [Why CTV and retail media need each other]( - [Linear, streaming, AVOD, and beyond: What do common TV terms mean?]( More Chart of the Day: - 4/22 - [Social spon-con]( - 4/19 - [YouTube rides the stream]( - 4/18 - [TikTok on the clock]( - 4/17 - [Amazon’s milestone]( - 4/16 - [Amazon streamers are primed for ads]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](