5 charts on sustainability in marketing

Plus: Complications for cookie substitutions [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis APRIL 22, 2024 Happy Earth Day! On average, US consumers are willing to pay 11% more for eco-friendly products. How much more do brands usually charge for these products? A) 5% B) 11% C) 28%) D) 90% [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [5 charts for marketers on sustainability]( This Earth Day, we’re looking at how marketers are prioritizing sustainability. Some 47% of Gen Zers favor brands and companies that support sustainability, according to March 2023 data from ISCS and Big Village. Here’s a closer look at how brands and marketers are focusing on sustainability. [5 charts for marketers on sustainability]( [Keep reading]( NEWS AND VIEWS [TikTok ‘ban’ passes in the House again, moving to the Senate in foreign aid package]( Our view: If the bill does become law, ByteDance would get a year to sell TikTok. While TikTok’s future is unknown, your brand can take action now by diversifying your social media marketing strategy across platforms. [UK regulators say Privacy Sandbox isn’t ready for market]( Our view: The blow to Privacy Sandbox’s position could allow competitors like The Trade Desk and Amazon to come to market with post-cookie solutions sooner, diluting Google’s market share as it adapts to regulatory concerns. [PubMatic partners with GroupM to deliver cookieless ad inventory]( Our view: With cookies going away at the end of the year, advertisers need strategies that don’t rely on their third-party data. Any inventory that offers the ability to target with precision will be welcome. ANALYSIS [What does the ‘loud budgeting’ trend mean for retailers and marketers?]( Last December, TikTok user Lukas Battle posted a video proclaiming that 2024 is all about loud budgeting, which encourages consumers to open up about how they spend their money and take pride in saying no to unnecessary purchases. What does it mean for retailers? While the concept of budgeting isn’t new, the idea behind this trend is to make it cool, whereas in the past it may have been something consumers wanted to hide. Retailers need to be ready for shoppers to be even more cost-conscious than before. [Keep reading]( THINGS TO KNOW ⚙️ [Google AdSense Ad Intents format launches for automated ads]( 📺 [Paramount is leaning into AI-enabled shoppable TV]( 🧈 [Americans’ new TV habit: Subscribe, watch, cancel, repeat]( ⏰ [TikTok leads time spent on social for most US adults]( PODCAST [Behind the Numbers: The Daily]( GenAI’s economic impact, part 1—the economy, Amazon’s AI investments, and ChatGPT in the physical world. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Walmart Connect. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](