Chart of the Day: YouTube rides the stream

YouTube is close behind OTT in US digital video viewers [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis APRIL 19, 2024 [YouTube is close behind OTT in US digital video viewers]( [YouTube is close behind OTT in US digital video viewers]( Key stat: 254.2 million people in the US will watch OTT video this year, per our February 2024 forecast. YouTube is close behind, with 241.8 million people watching on the platform. Beyond the chart: - 74.4% of people in the US will be OTT viewers this year, per our forecast. In comparison, 70.7% of people will be YouTube viewers. - Both of those figures beat the 68.0% of people who will be linear TV viewers. That gap will continue to grow as OTT and YouTube viewership climbs and linear decreases. - [OTT is often conflated with CTV]( but there’s one key difference—OTT doesn’t exclusively refer to TVs. Users can watch OTT on mobile, desktop, and tablet devices. The same is true of YouTube, and viewers on these non-TV formats may be more inclined to click ads, as they can then shop directly on their devices. Use this chart: - Evaluate where to reach digital video viewers. - Demonstrate YouTube’s popularity. [Read online]( More like this: - [Kids remember seeing ads on YouTube over streaming, TikTok]( - [Where are people streaming video?]( - [The ad-supported video streaming market is getting more crowded]( - [YouTube is the most popular free video service across all generations]( More Chart of the Day: - 4/18 - [TikTok on the clock]( - 4/17 - [Amazon’s milestone]( - 4/16 - [Amazon streamers are primed for ads]( - 4/15 - [Where loyalties lie]( - 4/12 - [B2B discovery]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](