Spotlight: Top Webinars and Whitepapers

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [[Webinar] Unlocking Marketing Efficiencies with Gen AI]( Live: April 18 at 1pm ET / 10am PT Marketers spend an average of 42 hours a week on communication tasks alone, 20% more than the average worker. What does that mean for marketing leaders trying to build productive, agile, and impactful teams? [Join Grammarly on April 18]( for a deep dive into teamwide communication inefficiencies and early learnings on gen AI's potential to unlock productivity for marketers. You'll learn: - What 2024 data tells us about marketing team performance - How to make sense of the flood of AI opportunities - What C-suite leaders are prioritizing to transform their organization [Register Today]( --------------------------------------------------------------- [Engaging CPG Shoppers With Packaging and Experiences]( Live: April 25 at 2pm ET / 11am PT Ecommerce may be growing, but 80% of retail sales still come from physical stores, according to EMARKETER. Offering innovative packaging, engaging in-store experiences, and staying up to date on trends is critical if you want to stand out. Learn from the experts how to differentiate your CPG brand in a crowded market. Join our [Tech-Talk Webinar]( presented by Quad, for insights on boosting brand loyalty and presence, and hear real-world case studies from brands doing it right. You’ll also get tips to capitalize on consumers’ need for in-store and online brand connection. [Reserve Your Spot Now]( Sponsored content by --------------------------------------------------------------- [Guide: Redefine Customer Engagement for Gen Z]( Modern consumers want the ease of digital with real-world engagement. A generation that came of age with technology, and a worldwide shutdown in early adulthood, is seeking genuine, in-person connection. This shift in consumer behavior, blending digital fluency with a renewed interest for physical experiences, is less about the purchase, but the experience leading to it. [In our guide]( we explore: - Turning transactions into immersive experiences - First-party data as an omnichannel catalyst - Actionable insights to resonate with modern consumers [Access the Guide]( --------------------------------------------------------------- [Increase Conversions with a New Kind of Stack]( Those in the advertising industry, like technology brand HP, have gotten serious about going cookie-free. In fact, HP found a way to operationalize first-party data to not only acquire new customers, but also enhance their journey across the life cycle. During this EMARKETER [Tech-Talk Webinar]( our guests from HP, ActionIQ, and Databricks will explore how HP adapted to cookie loss by putting first-party data into action for on-site personalization, retargeting, and more. Get your questions answered on how to better leverage first-party data for innovative customer acquisition and conversion. [Register Now]( Sponsored content by and EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](