5 charts on how marketers use AI right now

Plus: How Amazon uses its flywheel to power its growing advertising business [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis APRIL 8, 2024 It’s the day of the solar eclipse, and if you’re in the path of totality, we’re jealous. Here in New York City, we’ll be enjoying our partial eclipse midday today—with proper eyewear, of course. Was this email forwarded to you? Sign up [here](. TOP STORY [5 charts revealing how marketers use AI right now]( Generative AI is still maturing, but marketers aren’t waiting to fold it into their workflows, including content creation to audience segmentation. Marketers’ top use case is personalization, but they say copywriting has the most potential. Here are five charts demonstrating how marketers are using generative AI right now. [5 charts revealing how marketers use AI right now]( [Keep reading]( NEWS AND VIEWS [Dynamic ad insertion isn’t the silver bullet for advertising. Could it get a boost with AI?]( Our view: Live events are a challenge for advertisers because it’s difficult to predict when viewers will tune in and out. AI could help that, but personalization at scale would require a lot of buy-in from a lot of players. [Instagram makes more money from ads than YouTube does, and it has for years]( Our view: No surprise here. This year we forecast Instagram’s worldwide ad revenues will total $54.15 billion, while YouTube’s will reach $17.08 billion. [Roku launches NBA FAST channel as streaming services look to bolster sports bona fides]( Our view: Sports leagues are seeking new ways to engage their fans as media usage changes. Exclusive access to popular sporting events puts streaming companies in front of a large, engaged audience and, in turn, lets advertisers reach target groups. RESOURCES [A guide to Amazon: How the ecommerce giant uses its flywheel to power its growing advertising business]( Amazon is one of the most influential companies in the world. With its powerful flywheel business model, Amazon has maintained its status as the top ecommerce retailer in the US and has even begun to wear away at the digital ad dominance of the Meta and Google duopoly. In addition, its cloud-computing division, Amazon Web Services (AWS), is used by organizations worldwide. But as competition increases, Amazon is also looking to other business units—like payments, B2B, and logistics—to keep revenues up. In this guide, we break down Amazon’s many business units and show where the ecommerce giant is facing fresh competition. [Read our new guide]( THINGS TO KNOW 🎵 [Spotify launches personalized AI playlists that you can build using prompts]( 💪 [Google explains why Ad Strength is ‘so important’ as it addresses industry concerns]( 🔌 [Roku’s idea of showing ads on your HDMI inputs seems like an inevitable hell]( 🤖 [Meta to broaden labeling of AI-made content]( PODCAST [Behind the Numbers: The Daily]( How Hispanic Americans use media differently, who uses social media the most, and how kids use the internet. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Walmart Connect. [Listen in]( THE BIG QUESTION Banner alert: What was the No. 1 most-downloaded app worldwide in March? A) Facebook B) Instagram C) TikTok D) CapCut [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](