Spotlight: Top Webinars and Whitepapers

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [2024 CTV Ad Effectiveness Benchmarks]( Download [DISQO’s CTV Ad Effectiveness Benchmarks]( the industry’s first full-funnel norms for Adland’s fastest growing channel. Gauge where CTV packs the most punch with consumers, and discover opportunities to fuel brand growth. Key takeaways: - Discover CTV’s unique strengths in boosting valuable metrics, like brand familiarity and favorability. - Uncover strategies to facilitate the path-to-purchase in CTV ads. - Understand how CTV performance varies across 4 key industries. [Download the report]( for more insights. [Learn More]( --------------------------------------------------------------- [The Virtual Event for Data-Driven Marketing—Happening Next Week!]( Save your spot for the [Marketing Data Cloud Forum]( — A free, half-day virtual event on April 9 where you can hear how your peers are breaking marketing barriers and busting data silos. The event will focus on top-of-mind trends like generative AI in marketing, customer 360, measurement, personalization and privacy. Here are just a few of the [15+ sessions]( you can explore: - How Canva Uses Census and the Marketing Data Cloud to Activate Personalized Campaigns to 170+ Million Users - How Data Agility Supports Cohesive, Personalized User Experiences - How Hyper-Transactional Data Helps Brands Build a Competitive Advantage [Register Now]( --------------------------------------------------------------- [Mastering Off-Site Advertising in Retail Media - A Panel Discussion]( Live: April 9 at 2pm ET / 11am PT The shift toward integrating off-site advertising into retail media strategies is not just a trend—it's a strategic move to widen campaign reach and boost brand recognition. This approach is resonating with advertisers, with 46% already activating off-site ads and 68% viewing it as indispensable, according to a TripleLift survey executed by EMARKETER. During this live [Tech-Talk Webinar]( our guests from TripleLift and Flywheel will reveal more survey findings like this, discuss the pivotal role of off-site advertising in retail media, and offer actionable insights. [Register Now]( Sponsored content by --------------------------------------------------------------- [Increase Conversions with a New Kind of Stack]( Live: April 10 at 2pm ET / 11am PT Those in the advertising industry, like technology brand HP, have gotten serious about going cookie-free. In fact, HP found a way to operationalize first-party data to not only acquire new customers, but also enhance their journey across the life cycle. During this EMARKETER [Tech-Talk Webinar]( our guests from HP, ActionIQ, and Databricks will explore how HP adapted to cookie loss by putting first-party data into action for on-site personalization, retargeting, and more. Get your questions answered on how to better leverage first-party data for innovative customer acquisition and conversion. [Register Now]( Sponsored content by and EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](