Google goes after HubSpot—here’s why

When Disney+ will crack down on password-sharing [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis APRIL 5, 2024 A self-driving car may be dropping off your next Uber Eats order … if you live in Phoenix. The company has [teamed up with Waymo]( to drop off dinner without a driver. So who gets the tip? Was this email forwarded to you? Sign up [here](. TOP STORY [Google contemplates Hubspot deal in what would be its biggest-ever acquisition]( Google parent Alphabet is reportedly in discussions with its advisors to potentially acquire HubSpot, the marketing technology company that took in $2.17 billion last year. An acquisition of HubSpot would significantly bolster Google's presence in the rapidly growing customer relationship management (CRM) and marketing automation space. With HubSpot's expertise in these areas, Google could gain a competitive edge in serving SMEs. [Keep reading]( NEWS AND VIEWS [The Disney+ password-sharing crackdown starts in June]( Our view: If Disney+ follows Netflix’s trajectory, password-moochers may be inclined to sign up for its cheaper, ad-supported tier, which would be good news for advertisers. But the platform also risks losing viewers if they don’t choose to subscribe. [Meta fights proposed restrictions on teens’ data]( Our view: Meta wants to target ads to the millions of teens on Facebook and Instagram. More data would be helpful for advertisers, but it could come at the expense of teens’ safety. [For the New York Times, attention metrics find new applications]( Our view: As third-party identifiers go away, attention metrics could take a front seat in helping publishers and advertisers understand where consumers spend their time. ANALYSIS [Coca-Cola, Gap adjust marketing strategies to stay lean, grow]( Coca-Cola is increasing its investment in digital media channels to appeal to Gen Z, while Gap is focused on creating more story-forward, culturally relevant marketing campaigns. To cut costs, Procter and Gamble is using AI to improve order fulfillment and reduce ad waste, and Starbucks eyes growth in delivery. Here are five insights into how companies are adjusting strategies this year. [Keep reading]( THINGS TO KNOW 🛒 [PubMatic, Instacart marry retail media data with programmatic advertising]( 🖱️ [Microsoft pursues automated CPC bidding]( 🛍️ [In-store is the most popular way to discover clothing brands and products]( 📖 [10 non-marketing books every SEO should read]( PODCAST [Behind the Numbers: The Weekly Listen]( Should teens need permission to access social media, Spotify's video moves, and the path for ride-hailing. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on [YouTube]( [Follow us on Instagram.]( “Behind the Numbers” is made possible by Walmart Connect. [The Weekly Listen: Should teens need permission to access social media, Spotify's video moves, and the path for ride-hailing]( [Listen in]( THE BIG QUESTION TikTok talk: TikTok will account for what share of US total media ad spend this year? A) Less than 1% B) 3% C) 5% D) 10% [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](