Chart of the Day: Product discovery channel

In-store is the most popular way to discover clothing brands and products [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis APRIL 3, 2024 [In-store is the most popular way to discover clothing brands and products]( [In-store is the most popular way to discover clothing brands and products ]( Key stat: 38.5% of US clothing buyers say they discover brands and products by browsing in-store, according to our November 2023 Consumer Path to Purchase survey. Discovery through a brand’s website or app followed closely behind at 33.6%. Beyond the chart: - Shopping in-store gives customers the ability to feel fabrics and try clothing on—a feature for which there is no online equivalent, even as VR and AR technologies allow for visualizations. - Although discovery is most popular in-store, retailer websites and apps generate more conversions for clothing, shoes, and accessories purchases. - By 2027, ecommerce will account for more than half (51%) of apparel sales, per our February 2024 forecast. Use this chart: - Plan new physical stores. - Hone your top-of-funnel strategy. [Read online]( More like this: - [5 charts on the importance of physical retail and improving the in-store experience]( - [A guide to in-store tech and how it can fuel omnichannel retail media strategies]( - [Retail executives worldwide say physical stores add a personal element to the customer experience]( - [For many Gen Zers, product and brand discovery happens on social media]( More Chart of the Day: - 4/2 - [Pay it forward]( - 4/1 - [How marketers actually use AI]( - 3/29 - [Digital video’s growth]( - 3/28 - [Gen Alpha’s total (ad) recall]( - 3/27 - [Influencer vs. brand]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](