NVIDIA’s new ads marry gaming, CTV

Plus: Walmart, Perplexity introduce new ad ops [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis APRIL 2, 2024 This March Madness, Oreo is rooting for … the referees. The brand is offering a promotion that compares the cookie’s composition with the [classic referee pinstripes](. Maybe fans will be happier with some of those calls if they’re dunking a cookie in milk while they watch. Was this email forwarded to you? Sign up [here](. TOP STORY [NVIDIA’s new pre-game ads borrow from CTV tactics]( Chip maker NVIDIA last week launched a pre-roll ad product for cloud gaming that makes video game advertising look a lot more like connected TV (CTV). The new formats also allow brands to use existing CTV creative in video games, creating efficiencies. “The same ads that are running on the Super Bowl can run in front of games on GFN,” said Dave Madden, founder and president of PlayerWon. [Keep reading]( NEWS AND VIEWS [Walmart Connect’s enhances network, leverages store footprint, emerging brands]( Our view: Walmart will see $3.72 billion in US retail media ad revenues this year, per our March 2024 forecast. Amazon’s US ad business is more than 10 times bigger at $41.95 billion. But Walmart has one clear advantage over Amazon—store footprint. [Meta announces major audience targeting and insights update]( Our view: Enhanced ad targeting will contribute to the $64.63 billion in US ad revenues we project for Meta this year. [Report: Perplexity plans to sell ads]( Our view: The AI-powered search engine could be a big draw for advertisers due to potential targeting capabilities. But it may not have the audience needed to bring in big bucks. Either way, it’s an interesting move for the future of how AI search engines will monetize. ANALYSIS [Social media is a core part of young people’s lives]( Young people spend an enormous amount of time on social media. Despite how it can make them (or their parents) feel and the harm it can cause, that’s not likely to change. Most teens are looking for entertainment and connection. Regardless of how much time they spend on social platforms, teens are primarily there to be entertained, per July 2023 data from Gallup and the Institute for Family Studies (IFS). Since more teens prefer connecting digitally than in person—and most of their friends and family likely use social media as well—it makes sense that many are also using it to communicate with each other and make plans. [Social media is a core part of young people’s lives]( [Keep reading]( THINGS TO KNOW 🩳 [YouTube Shorts introduces gated content feature, as battle for creators intensifies]( 😎 [Google agrees to destroy browsing data collected in Incognito mode]( 📺 [TikTok launches TV ad spot opposing potential ban]( 🃏 [April Fools Day 2024: Top stunts and jokes from brands]( PODCAST [Behind the Numbers: The Daily]( Publishers future, part 2—What's next for publishing, AI disclosure, and Spotify's video learning. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Walmart Connect. [Listen in]( THE BIG QUESTION Brand new: Which brand that has historically shied away from advertising is now launching ads? A) Trader Joe’s B) Rolls-Royce C) Zara D) Tesla [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](