Chart of the Day: How marketers actually use AI

Generative AI’s actual use isn’t meeting its perceived marketing potential—yet [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis APRIL 1, 2024 [Generative AI’s actual use isn’t meeting its perceived marketing potential—yet]( [Generative AI’s actual use isn’t meeting its perceived marketing potential—yet]( Key stat: Marketers currently use generative AI the most for data analysis (39%) and market research (35%). Though 59% of marketers see potential for generative AI in copywriting, just 26% use it for that purpose, per Mediaocean. Beyond the chart: - The potential marketers saw for generative AI in April 2023 didn’t match up with how they were actually using the tech in November 2023. - Nearly one-fourth (24.0%) of people in the US will use generative AI at work in 2025, per our June 2023 forecast. That’s up from 13.3% in 2023. As more people adopt the tech, it could fulfill its early potential. - Marketers disagree over Sam Altman’s prediction that generative AI will handle 95% of what they do today, but marketers should still be upskilling now for [how AI will impact creative work](. Use this chart: - Determine current and future use cases for generative AI. - Demonstrate generative AI’s progress. [Read online]( More like this: - [Exclusive: Two-thirds of retailers expect to implement genAI in 2024]( - [4 analyst suggestions for content marketers using generative AI]( - [Five ways AI supports email marketing]( - [By 2027, enterprise spending on generative AI will multiply nearly eightfold in five years]( More Chart of the Day: - 3/29 - [Digital video’s growth]( - 3/28 - [Gen Alpha’s total (ad) recall]( - 3/27 - [Influencer vs. brand]( - 3/26 - [Cash or credit]( - 3/25 - [Political ad-versaries]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](