Spotlight: Top Webinars and Whitepapers

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [Navigate 2024 Elections with DV’s Newest Guide]( With 2024 slated to be the biggest election year in history, it’s important advertisers are equipped to navigate complex, fast-evolving news cycles. [The Advertiser’s Guide to 2024 Elections]( from DoubleVerify (DV) will help you: - Review insights from past elections–and see what this suggests for 2024 - Explore how the latest brand safety and suitability tools leverage AI to balance protection and scale - Understand best practices to maintain brand safety and suitability amidst complex news cycles [Download the Guide]( --------------------------------------------------------------- [Datonics - Your Full Stack Data Solutions Partner]( Having a deep working knowledge of your customers is non-negotiable. In order to deliver a more relevant creative, offer a truly personalized engagement, and move the needle on conversions, the best brands and agencies are enriching their first party data with trusted and verified attribute data. Customer data enrichment, also known as CRM enrichment drives results for brand marketers who have reached an intermediate to sophisticated level in their data strategy. [Learn how]( you can make a business impact without digging into a complex project. [Benefits of Data Enrichment]( --------------------------------------------------------------- [How GenAI Is Shaping Advertising—and Brands’ Approach to It]( From enhancing data analysis to revamping creative production, genAI is at the forefront of advertising innovation. More than 4 in 10 CMOs and executives expect genAI will perform a majority of the work marketers now do within the next three years, per Capgemini. Despite its growing presence, challenges remain in fully realizing genAI’s transformative potential. Download a complimentary copy of our [analyst report]( “GenAI in Advertising: How GenAI Is Shaping Advertising—and Brands’ Approach to It.” You’ll get a critical road map into adoption patterns, creative production dynamics, and the strategic implications for brands. [Download Now]( Presented by --------------------------------------------------------------- [Virtual Summit: Outlook and Strategies for 2024's Second Half]( Live: May 3 at 11:30am ET Don’t just face 2024's challenges—conquer them. Secure your spot for May 3, and hear from our top analysts and brand marketers from Colgate-Palmolive, Kenvue, ThredUP, and more on topics like generative AI, retail media, and identity and data management. [Secure your spot today]( and be sure to invite your colleagues. Made possible by StackAdapt, Google, Blueconic, Placer.ai, and MNTN. [Register Now]( EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](