Spotlight: Top Webinars and Whitepapers

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [AI Revolution in Media Modeling]( Live Webinar: April 16 at 10am ET Explore the transformative power of AI in reshaping Media Mix Modeling and the strategies for media entities to lead. Join our [must-see webinar]( Navigating AI in Marketing Mix Modeling: Risk and Rewards, on April 16. Book your place now. Uncover crucial insights including: - The evolving AI trends in recent years and how perceptions have shifted, along with potential new opportunities - The pitfalls associated with AI if incorrectly applied within Marketing Mix Modeling - The essential framework for effective AI in marketing measurement [REGISTER NOW]( --------------------------------------------------------------- [POSSIBLE Returns to Miami Beach April 15-17]( Live Event: April 15-17 In less than 3 weeks, the brightest minds and the industry’s most iconic brands will converge to explore the future of marketing and innovation at POSSIBLE 2024 (April 15-17 at Fontainebleau in Miami Beach). POSSIBLE is quickly becoming the cornerstone marketing tent-pole event of the marketing industry, and is created for the entire ecosystem including brands, tech, digital, media, agencies, culture and more. [Register to attend]( at possibleevent.com. [Brand Marketers]( attend for FREE. [REGISTER TODAY]( --------------------------------------------------------------- [Exploring the Benefits of an Effective Identity Strategy]( The pace of change in technology and consumer expectations has outstripped the ability of many to keep up, forcing marketers to reassess how they connect with their audiences. The current economic landscape, marked by inflation, adds another layer of urgency to this task. Get your copy of “[The ROI of Identity: Exploring the Benefits of an Effective Identity Strategy]( ebook, compliments of TransUnion, to help you unlock a strategy that serves not only as a modern digital identifier, but also as the cornerstone of a robust approach to consumer data, privacy, and organizational harmony. [Download Now]( Compliments of --------------------------------------------------------------- [How HP Increased Conversions With a New Kind of Stack]( Live: April 10 at 2pm ET / 11am PT Those in the advertising industry, like technology brand HP, have gotten serious about going cookie-free. In fact, HP found a way to operationalize first-party data to not only acquire new customers, but also enhance their journey across the life cycle. During this EMARKETER [Tech-Talk Webinar]( our guests from HP, ActionIQ, and Databricks will explore how HP adapted to cookie loss by putting first-party data into action for on-site personalization, retargeting, and more. Get your questions answered on how to better leverage first-party data for innovative customer acquisition and conversion. [Register Today]( Sponsored content by and EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](