Where Gen Alpha watches

Plus: Instagram’s nano-influencers outperform, exclusive data shows [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MARCH 28, 2024 This year the US will see its first $12 billion dollar ad spend election. This election will be different from years past as a lot of the advertising plays out on connected TV and AI brings a new level of concern about misinformation. Learn more from our [US Political Ad Spending Forecast 2024]( report. Was this email forwarded to you? Sign up [here](. TOP STORY [Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox]( Even the oldest members of Gen Alpha (born between the early 2010s and 2024) are younger than the iPad. For this digitally native generation, YouTube is the place to be, but other media channels like streaming platforms and even podcasts are popular. With the future of Gen Alpha’s social media use uncertain as states like Florida bar children under 14, marketers should know where the demographic is consuming content. [Keep reading]( NEWS AND VIEWS [Exclusive: Instagram's nano-influencers outperform—as do TikTok’s upper echelon of creators]( Our take: The influencers a brand works with on Instagram might not be the same creators it should work with on TikTok. Pay attention to metrics on each platform when picking partnerships. [The Disney+-Hulu merger is way more than a streaming bundle]( Our view: Disney had to do a lot of back-end work to integrate the two apps, but from a user perspective, things won’t be so different. The integration could push Disney+ users to sign up for Hulu and recommendation and targeting data from each platform may extend to the other. [Amazon spends $2.75B on AI startup Anthropic in its largest venture investment yet]( Our view: Amazon is still in the race for AI dominance, and with [Anthropic’s chatbot possibly surpassing ChatGPT]( Amazon wants to make sure it has the best tools to stay ahead of other giants like Google and Microsoft. RESOURCES [Guide to Snapchat: Audience stats, ad opportunities, and trends for marketers]( Snapchat is more than just a Gen Z social media platform. In fact, parent company Snap has recently [distanced itself from social media]( pushing a focus on positivity. With ventures in AI and AR, the platform is innovating. But ultimately, Snapchat is still competing for social media dollars, at times struggling against giants like Meta and TikTok. In this guide, we explore what marketers should know about Snapchat's latest moves, who is using the platform, and how it is making money. [Read our new guide]( THINGS TO KNOW 🌱 [Internet users want sustainability standards for digital ads]( 🔒 [In-app browsers: The worst erosion of user choice you haven’t heard of]( 💻 [Who is actually using OpenAI’s app store?]( 🚫 [Google suspended 12.7M ad accounts and blocked 5.5B ads in 2023]( PODCAST [Behind the Number: Around the World]( New rules on digital antitrust, competition, and user protection. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Nielsen. [Listen in]( THE BIG QUESTION I’m feeling lucky: Google will let users swipe left and right on clothes to get what? A) Ideas for room decor B) Skincare product advice C) Better fashion recommendations D) Dating profile advice [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](