Why Measurement Optimization Matters More Than Ever in 2024

Dig into insights in this report from LiveRamp [View in Browser]( [Insider Intelligence]( [More than 3 in 4 executives (76%) cite improving campaign performance measurement and analytics capabilities as a top priority in 2024, according to LiveRamp and Wakefield Research.]( Hi there, In today’s fragmented data landscape, 97% executives face hurdles in leveraging data to its fullest, affecting the measurement of marketing efforts, according to a survey from LiveRamp and Wakefield Research. Issues range from tracking marketing attribution to understanding customer demographics, leading to significant ad spend decisions made in the dark. [Download this report]( compliments of LiveRamp, to uncover more findings, and unlock insights to enhance your marketing analytics and performance measurement. You'll gain perspective on: - Bridging the gap between data collection and its insightful analysis - The pivotal role of data collaboration in refining ad spend decisions - Strategies to navigate and overcome data fragmentation challenges [Get the Report Today]( Enjoy! EMARKETER Editors --------------------------------------------------------------- This email was sent to [{EMAIL}](mailto:{EMAIL}:default=edit me). If you no longer wish to receive these emails you may [unsubscribe or manage your preferences]( at any time. [Terms of Service]( | [Privacy Policy]( © 2024 EMARKETER, Inc. One Liberty Plaza 9th Floor New York, NY 10006