Spotlight: Top Webinars and Whitepapers

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [The Future of Marketing: ANA’s AI Marketer Conference]( Are you ready to embrace the future of marketing? AI has become THE technology that is changing the way we approach marketing. Join peers and trailblazers at the [ANA’s 2024 AI for Marketers Conference]( April 8-10 in person or virtual. Learn from our lineup of industry leaders such as General Motors, Mastercard, H&R Block, TripAdvisor, Kellanova Ally Financial, IBM, Adobe, The Palmer Group, Marketing AI Institute, and Meta. In addition, you'll hear from industry experts such as Shelly Palmer, Paul Roetzer, Shiv Singh, Alan Schulman, Greg Verdino, and others where they'll discuss ways to accelerate your progress. [Register Today!]( --------------------------------------------------------------- [Insights for Upfronts NewFronts and Beyond]( Behind every good decision is great data. Get Nielsen's [2024 Upfronts NewFronts guide]( with actionable insights for publishers, agencies, and more. Because when you're prepared, there are no surprises. Discover trends that show the rising convergence of linear and streaming. Explore how today's audiences are unique. Review important cross-media considerations. It's all in our guide. Get it now. [Learn More]( --------------------------------------------------------------- [How HP Increased Conversions With a New Kind of Stack]( Live: April 10 at 2pm ET / 11am PT Those in the advertising industry, like technology brand HP, have gotten serious about going cookie-free. In fact, HP found a way to operationalize first-party data to not only acquire new customers, but also enhance their journey across the life cycle. During this EMARKETER [Tech-Talk Webinar]( our guests from HP, ActionIQ, and Databricks will explore how HP adapted to cookie loss by putting first-party data into action for on-site personalization, retargeting, and more. Get your questions answered on how to better leverage first-party data for innovative customer acquisition and conversion. [Register Now]( Sponsored content by --------------------------------------------------------------- [Mastering Off-Site Advertising in Retail Media - A Panel Discussion]( Live: April 9 at 2pm ET / 11am PT The shift toward integrating off-site advertising into retail media strategies is not just a trend—it's a strategic move to widen campaign reach and boost brand recognition. This approach is resonating with advertisers, with 46% already activating off-site ads and 68% viewing it as indispensable, according to a TripleLift survey executed by EMARKETER. During this live [Tech-Talk Webinar]( our guests from TripleLift and Flywheel will reveal more survey findings like this, discuss the pivotal role of off-site advertising in retail media, and offer actionable insights. [Register Now]( Sponsored content by EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](