Spotlight: Top Webinars and Whitepapers

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [Unlock Unparalleled Insights]( Discover how AI is changing the ways we approach Media Mix Modeling—and how media players can get ahead. Don't miss our exclusive webinar, Navigating AI in Marketing Mix Modeling: Risk and Rewards, on April 16. [Reserve your spot today.]( Uncover crucial insights including: - The evolving AI trends in recent years and how perceptions have shifted, along with potential new opportunities - The pitfalls associated with AI if incorrectly applied within Marketing Mix Modeling - The essential framework for effective AI in marketing measurement [Register Now]( --------------------------------------------------------------- [Hear From Data-Driven Marketing Leaders]( Live: April 9 at 12:30pm ET / 9:30am PT [The Marketing Data Cloud Forum]( is your chance to learn from the leaders forging the future of privacy-first, data-driven marketing. [Register to join the free virtual event on April 9]( so you can: - Enter the era of first-party data and trusted marketing with confidence - Explore topics such as generative AI in marketing, customer 360, measurement and personalization - Hear how your peers are breaking marketing barriers and busting silos [Register Now]( --------------------------------------------------------------- [Mastering Off-Site Advertising in Retail Media - A Panel Discussion]( Live: April 9 at 2pm ET / 11am PT The shift toward integrating off-site advertising into retail media strategies is not just a trend—it's a strategic move to widen campaign reach and boost brand recognition. This approach is resonating with advertisers, with 46% already activating off-site ads and 68% viewing it as indispensable, according to a TripleLift survey executed by EMARKETER. During this live [Tech-Talk Webinar]( our guests from TripleLift and Flywheel will reveal more survey findings like this, discuss the pivotal role of off-site advertising in retail media, and offer actionable insights. [Register Now]( Sponsored content by --------------------------------------------------------------- [Exploring the Benefits of an Effective Identity Strategy]( The pace of change in technology and consumer expectations has outstripped the ability of many to keep up, forcing marketers to reassess how they connect with their audiences. The current economic landscape, marked by inflation, adds another layer of urgency to this task. Get your copy of “[The ROI of Identity: Exploring the Benefits of an Effective Identity Strategy]( ebook, compliments of TransUnion, to help you unlock a strategy that serves not only as a modern digital identifier, but also as the cornerstone of a robust approach to consumer data, privacy, and organizational harmony. [Download Now]( Compliments of EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](