Chart of the Day: Political ad-versaries

Political ad spend is nearly triple what it was in 2016 [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis MARCH 25, 2024 [Political ad spend is nearly triple what it was in 2016]( [Political ad spend is nearly triple what it was in 2016]( Key stat: Political ad spend will hit $12.32 billion this year, according to our December 2023 forecast. That’s nearly three times what it was in 2016. Beyond the chart: - Political ad spend will impact other segments of advertising as well, considering ad buys from political groups mean [less inventory]( for everybody else. - Political advertising is shifting toward digital, as noted in our [US Political Ad Spending Forecast 2024]( report. And 45.0% of digital political ad spend will go to [connected TV]( this year. - With generative AI presenting the risk of misinformation and disinformation, advertisers will face pressure to establish clear AI policies. Use this chart: - Demonstrate the impact of the 2024 election on advertising. [Read online]( More like this: - [Ready or not, the $12 billion election is here]( - [AI, election, and streaming consolidation define media planning in 2024]( - [Social media is still a hub for news and politics]( - [Social media is the No. 1 source of disinformation, according to US internet users]( More Chart of the Day: - 3/22 - [Big tech says no deal]( - 3/21 - [AI gets hyperpersonal]( - 3/20 - [Retail media madness]( - 3/19 - [Shop around the world]( - 3/18 - [Big Tech doubles its ad dominance]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](