Spotlight: Top Webinars and Whitepapers

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [Datonics - Your Full Stack Data Solutions Partner]( Having a deep working knowledge of your customers is non-negotiable. In order to deliver a more relevant creative, offer a truly personalized engagement, and move the needle on conversions, the best brands and agencies are enriching their first party data with trusted and verified attribute data. Customer data enrichment, also known as CRM enrichment drives results for brand marketers who have reached an intermediate to sophisticated level in their data strategy. [Learn how]( you can make a business impact without digging into a complex project. [Benefits of Data Enrichment]( --------------------------------------------------------------- [Rethink AI Search. Get Real GenAI Results Fast.]( Stay ahead of your competitors with enhanced CX and EX. At Coveo [Relevance 360°]( , Zack Kass, former Head of GTM at OpenAI will help you: - 🚀 Uncover real, proven GenAI results– and how other Coveo customers are achieving them - 🤓 Know what to measure with GenAI – and how to do it - 🔍 See why search & relevance are the foundation of superior generative experiences [Register now](. If you attend live, you will also get first access to a bonus masterclass, where Zack will teach you the exact strategy Coca-Cola, Morgan Stanley, and even the White House are using to get measurable success with AI. [Save My Spot]( --------------------------------------------------------------- [Make Your Customer Data Platform RFPs Stand Out]( In an era when adapting to change has become the norm for businesses across various industries, the shift toward leveraging first-party data has never been more crucial. As third-party data deprecation, evolving consumer privacy laws, and changing consumer behaviors reshape the landscape, the need for privacy-compliant, insightful first-party data strategies is paramount. Get your copy of the “[8 Strategies for Crafting a Winning Customer Data Platform RFP]( ebook to help you make informed decisions with clear use cases and buy-in across departments. You’ll learn how to begin assessing your customer data platform (CDP) needs, and get advice on how to articulate use cases and inquire about changing privacy legislation. [Download Now]( Compliments of --------------------------------------------------------------- [2024 Political Ads: CTV, Social Media, and More]( As the 2024 election kicks off, US political ad spending is poised to surpass $12 billion, per EMARKETER’s forecast. This surge in spending marks a shift toward digital, with connected TV leading the charge, but traditional media still gets voters to the polls. Download a complimentary copy of our analyst report, “[US Political Ad Spending Forecast 2024]( presented by LG Ads. You’ll learn how digital’s rise is reshaping political ad strategy, the complex dynamics of political ads on social media, and how campaigns are working to reach constituents. [Download Now]( Presented by EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](