How not to get replaced by AI

Plus: Cookies could cause crisis [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MARCH 22, 2024 It’s a bird. It’s a plane. It’s a[Baconator](. DoorDash is delivering the Wendy’s Baconator by drone. Yes, that does mean that pigs are flying. Was this email forwarded to you? Sign up [here](. TOP STORY [Sam Altman says AI will overhaul 95% of creative marketing work. How should marketers react?]( “95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI,” said OpenAI founder Sam Altman. The prediction sent marketers into a frenzy. Altman’s statement may not be all hype, so it’s important marketers prepare rather than panic. “You can't overreact. You can't let fear guide you,” said Paul Roetzer, founder and CEO of the Marketing AI Institute. But Roetzer doesn’t think Altman is overhyping AI. Rather, Altman is emphasizing preparedness. “Push aside the fear and anxiety from all of this and just do the next step to move you forward,” said Roetzer. The next step is education and experimentation. Changes to marketing will be a “gradual slope, not a cliff,” Roetzer said, leaving time for marketers to boost AI literacy. [Keep reading]( NEWS AND VIEWS [The digital ad industry’s overreliance on cookies could create a crisis]( view: Google is—so far—sticking to its plan to fully block third-party cookies on Chrome this year. That means data brokers and publishers need to begin adopting new, privacy-oriented tracking solutions before the rug is pulled out from under them. [Walmart-Vizio deal poses risk to a key source of consumer data]( Our view: The Walmart deal could hurt advertisers that already had deals with Vizio, putting a higher price tag on that data. [How the TikTok algorithm works]( Our view: Between 30% and 50% of TikTok recommendations are based on past videos. Marketers using TikTok need to understand what their target audience’s video diet consists of in order to get a spot on their screens. ANALYSIS [Pinterest, CVS execs dish on data clean room collab]( CVS Media Exchange (CMX), the retail media network of CVS, is the latest retailer to join Pinterest’s data clean room initiative. “The beauty of a clean room is that it's a privacy-centric way for CVS to share data from its 74 million Extra Care members and for us to share the data from our 498 million users, and end up with a repository of powerful, completely anonymized first-party data,” said Carrie Sweeney, VP of retail at Pinterest. “Then we can connect our users with targeted ads without sharing any of their personal data, just as CVS can on its website.” Data clean rooms enable retail media networks and partners to more accurately measure campaign performance. [Keep reading]( THINGS TO KNOW 🤖 [Reddit debuts on the NYSE]( ❌ [Everything you should know about marketing on X right now]( 👤 [Meta advertising: 5 best practices for 2024]( ⚖️ [Meta must face class-action by advertisers over inflated metrics]( 🔥 [With TikTok under fire, brands that rely on it worry]( PODCAST [Behind the Numbers: The Weekly Listen]( Why awards shows are actually a huge deal, Netflix's sports play, and can “news” survive online? Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on [YouTube]( [Follow us on Instagram.]( the Numbers” is made possible by Nielsen. [The Weekly Listen: Why awards shows are actually a huge deal, Netflix's sports play, and can ]( [Listen in]( THE BIG QUESTION Olympic feat: NBCUniversal has launched what ahead of the Paris Olympics? A) An immersive VR experience B) A line of Team USA merch C) Shoppable virtual concessions D) A hologram that will compete alongside the athletes [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](