The Social Media Dynamics Shaping the 2024 Political Ad Landscape

Get the report - Campaign spending to top $605M on social media this year Hi there, With an 86.7% rise in political ad spending on social media from 2020 to 2024, per EMARKETER’s forecast, the channel’s influence on the US electorate is undeniable. However, social media can be a double-edged sword to political ad campaigns due to brand risk, the potential for AI-generated misinformation, and some networks’ reluctance or outright refusal to run political ads. Download a complimentary copy of our analyst report, “[US Political Ad Spending Forecast 2024]( This report delves into the strategic considerations political campaigns must navigate on social media, as well as what’s driving political ad spending growth, and why traditional channels like TV remain effective. This EMARKETER analyst report is presented by LG Ad Solutions. Sincerely, EMARKETER Editors P.S. Please forward this email to colleagues who are interested in political ads on social media. Thank you! --------------------------------------------------------------- This email was sent to [{EMAIL}](mailto:{EMAIL}:default=edit me). If you no longer wish to receive these emails you may [unsubscribe or manage your preferences]( at any time. [Terms of Service]( | [Privacy Policy]( © 2024 EMARKETER, Inc. One Liberty Plaza 9th Floor New York, NY 10006