A is for Gen Alpha ... and AI

Plus: OpenAI has a spam problem [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MARCH 20, 2024 People are poking on Facebook again. Use of the ancient feature spiked 13x in the past month, according to Facebook. We’ll keep our digital digits to ourselves for now. Was this email forwarded to you? Sign up [here](. TOP STORY [Apple’s Vision Pro, AI and Gen Alpha: 3 SXSW takeaways]( South By Southwest was last week, and AI and VR were all the buzz. Gen Alpha is growing up with these technologies, which means the next generation of consumers will not just be used to AI and VR—they’ll expect to see it. Here are three takeaways from our analyst regarding tech trends at the event. [Keep reading]( NEWS AND VIEWS [OpenAI’s chatbot store is filling up with spam]( Our view: Marketers need to be able to tell the difference between what is a useful GPT and what is spam. [Here are some tips]( for how to do just that. [Amazon strikes deal with MrBeast to generate a hit for Prime Video]( Our view: Amazon is leaning into ad-supported video. Meanwhile, MrBeast is leaning into more traditional TV content than his YouTube origins as the line between creator and traditional celebrity blurs. [TikTok ban could upend global app economy]( Our view: A TikTok ban could disrupt the ad ecosystem and set a dangerous precedent for banning platforms. At the same time, advertisers have a bunch of other options like Meta and YouTube, so the ad money could just move elsewhere. INDUSTRY VIEWS [How advertisers can get more out of their programmatic ad spend]( Programmatic is on track to capture a growing share of ad dollars as advertisers embrace the flexibility and control that comes with automation. Third-party cookies play a role in programmatic buying, and with the deprecation of Google Chrome’s cookies on the horizon, if your programmatic partner is not prepared, addressability and measurement can be impacted. This article was contributed by StackAdapt. [How advertisers can get more out of their programmatic ad spend | Sponsored Content]( [Keep reading]( ANALYSIS [The content bubble has finally burst]( In 2023, the number of original US scripted series declined by 14% YoY, according to FX Networks data cited by The Hollywood Reporter. For years, content production soared, with gains occurring nearly every single year. The exception was 2020 when scripted series production declined 7.3% due to pandemic-related shutdowns. The drop-off in 2023 is unprecedented. [The content bubble has finally burst]( [Keep reding]( THINGS TO KNOW 🎙️ [TikTok’s podcast boom might be a bust]( 🎵 [Why Spotify’s personalization features are in the marketing spotlight]( 🦾 [Teaching writers when and how to use generative AI to create helpful content]( 🧵 [Meta just showed off Threads’ fediverse integration for the first time]( PODCAST [Behind the Numbers: Reimagining Retail]( The most—and least—important takeaways from Shoptalk 2024. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION Kids corner: Which platform is most popular among US children? A) YouTube B) Netflix C) Disney+ D) TikTok [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](