How Oatly, Pepsi make billboards go viral

Plus: Is the clock ticking for TikTok? [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MARCH 18, 2024 LinkedIn is connecting the world’s professionals to … games. The company is [venturing into gaming]( according to reports. Considering we’ve already finished the New York Times Connections and the Monday crossword, we won’t complain about more games. Was this email forwarded to you? Sign up [here](. TOP STORY [Marketers are extending OOH campaign reach through social media traffic. Here’s how]( “Out-of-home (OOH) is cost-effective. It's measurable. It's targetable. You can be hyperlocal with it,” said founder and CEO at Quan Media Brian Rappaport. But an added benefit is OOH’s potential for organic impressions on social media. The right [OOH campaign placement and creative]( can go viral on social media without brands spending an extra penny. Brands like [SKIMS can get social play]( with a single post from Kim Kardashian. But for everyone else, there are strategies to extend the reach of OOH. [Extending OOH campaign reach through social media traffic]( [Keep reading]( NEWS AND VIEWS [60% of TikTok users would jump to Reels following a ban]( Our view: If ByteDance is forced to remove TikTok from the US, it would result in billions in losses for the tech giant and further secure Meta’s and Google’s place at the top of the US advertising and social media industries. [What a TikTok ban would mean for ecommerce brands]( Our view: Brands should do their due diligence to prepare for the worst, especially if TikTok plays a large part in their ecommerce or marketing strategies. [Apple’s AI ambitions could include Google or OpenAI]( Our view: Could generative AI’s “iPhone moment” be its incorporation into the iPhone? A partnership with Apple would certainly boost generative AI adoption quickly. ANALYSIS [5 ways AI supports email marketing]( - To personalize content. When used wisely, genAI can support hyper-personalization while maintaining brand integrity. By creating email content with specific words, phrases, and languages tailored to individual audiences, genAI can drive a significant increase in revenues and clickthrough rates (CTRs), as noted by CMOs interviewed for this report. - To improve subject lines. GenAI can help boost email open rates with AI-generated creative subject lines. According to HubSpot in a November 2023 blog post, AI-written email subject lines increased open rates by 10%, which in turn increases CTRs and engagement with a brand. [Five ways AI supports email marketing]( [Keep reading]( THINGS TO KNOW 🔎 [Google SGE could cost publishers $2B in ad revenue]( 🤝 [NBCU ties with LiveRamp and Google to enhance ad service]( 🪟 [Microsoft Windows puts pop-up ads into Google Chrome]( 👀 [Microsoft Advertising testing new interface similar to Google Ads]( PODCAST [Behind the Numbers: The Daily]( Young people’s internet habits, 20-somethings saying “no” to TikTok, and will a new TikTok ban pass? Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Nielsen. [Listen in]( THE BIG QUESTION What’s appening? What was the most-downloaded app worldwide in February 2024? A) Instagram B) TikTok C) Facebook D) WhatsApp [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](