6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year

mlns='> How many of these trip you up? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 3.7.24 Connect with CMI Hi there, Oh, Google — how content marketers love, loathe, and fear you. We spend hours optimizing our work so your search engine will lead the right visitors to the content we labor over. Then you let low-quality drivel outrank us, though you say you prioritize experience, expertise, authoritativeness, and trustworthiness. You change things up to thwart those gaming the system, but you sometimes punish innocent players. Worse, you've made your guidelines so confusing it takes an expert to figure them out. I gathered advice from CMI's SEO expert friends to help clear things up today. [Let me know what I missed.](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%93%20SEO%20blues&elqTrackId=5CAA2507A39D64366A35D6A153FC9A64)  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year]( Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes and misunderstandings knock you off your game. [Read more](  A Word From CMI Upcoming: Free SEO Webinar Want to dive deeper on SEO? Join us on March 20 for our free MasterTHIS: SEO webinar, where you’ll learn from experts Andy Crestodina and Zack Kadish on how to diagnose and reverse traffic downturns, demystify SEO complexities, and effectively track outcomes in GA4. After just 90 minutes, you’ll walk away with practical advice and strategies to take back to your team. [Register today to watch live or on demand.](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]