AI lightning round

mlns='> Things to do today to get started or go further [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 3.4.24 Connect with CMI Hi there, Whew. What an AI-packed news fest last week was. Google got embarrassed (again). Copilot declared itself our overlord. Elon Musk threw a legal tantrum about OpenAI. People speculated about the AI-caused death or (more likely) evolution of SEO (join the [CMI LinkedIn group]( to share your take). These stories are fascinating to follow, but their impact won’t fully play out for months, if not years. Meanwhile, most of us are under pressure to get things done now — and to use AI (now!) to get those things done. So many people worry that they’re falling behind in AI. I pulled our research numbers so you can benchmark yourself against your peers. [Hit me up if you want the PDF](mailto:kim.moutsos@informa.com?subject=PDF%20me&elqTrackId=D70240153B09208533AFAF73F625C332), but here’s the gist: You’re probably not (yet). Nearly three-quarters (72%) of B2B marketers told us they use generative AI tools. But they’re mostly flirting with free versions. Only 27% said they’re in a committed (paid) relationship. Generative AI use is a little higher (79%) among marketers at tech companies and a lot lower (58%) among enterprise marketers (as you’ll see later this week or in the PDF). Now, these numbers come from a survey fielded last July, and they’ve probably changed. But the conversations and questions from last week’s AI masterclass ([sign up to view it on demand here]( indicate they haven’t changed that much. Still, that event ended with a request for practical things marketers can do starting Monday to get their feet wet with or advance their use of AI. And, hey, it’s Monday. Here’s what the experts suggest you do today: - Go to [Ben’s Bites]( every day to keep up with AI news. - Follow [Ethan Mollick]( for analysis and implications. - Focus on ways to use AI for content reuse and repurposing. - Find content pieces that drive value and revenue and then use AI to optimize and improve them. - Outline your existing processes, then look for places where you can use AI to improve those processes. What’s your AI relationship status? Flirting? Dating? Married? [Let me know.](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=9DEF870F3A5373A33180D05C02E91D87)  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2)  ICYMI: [5+ Real Ways AI Can Benefit Your Content and Marketing]( Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.  Worth a read: [ChatGPT and Google Gemini Are Both Doomed]( So many interesting nuggets here beyond the sensationalist headline, including why the public versions of chatbot AI tools won’t get you very far (and a few ideas about better uses).  Get your pitch together now: [Submit To Speak at Content Marketing World]( If you have a compelling content marketing story or unique insights and practical advice to share, we (and thousands of content and marketing professionals) want to hear from you. Submit a proposal for your genius talk by April 1 to be considered for Content Marketing World 2024, October 21-23, in San Diego, California.   To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]