Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions

mlns='> You can't blame the chatbot anymore. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 3.1.24 Connect with CMI Happy Friday, Regularly reviewing and updating your content is always a good idea. The practice helps ensure your audience receives accurate and trustworthy information from your brand. But while you might forget the old versions existed, your AI tools won’t. Outdated data can stay in its training model and get called up as a (wrong) answer to your customers' questions. [In today’s What’s New]( Robert Rose discusses how those inaccurate responses can be held against your brand in a court of law. Do you have a content updating and repurposing plan? [Let me know](mailto:jodi.harris@informa.com?subject=AI%20is%20a%20too-reliable%20witness&elqTrackId=3C25EDFFF2BA9AB8838F756F8B3D6852) if — and how — AI factors into it.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions]( Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for brands using public-facing generative AI tools? [Read more](  A Word From One of Our Sponsors Uncover the Power of DXPs – Your Gateway to Digital Experiences! Discover the cutting-edge world of Digital Experience Platforms (DXPs) – the game-changer in modern martech solutions. Delve into the distinction between CMS and DXP to revolutionize your digital strategy. [Ready to Elevate Your Digital Presence? »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]