Attention vs.Trust: Which Should Content Marketers Prioritize?

mlns='> Trust? Attention? Pick one. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 2.27.24 Connect with CMI Hi there, Remember the Weekly World News? Even if that name doesn't ring a bell, you might recall classic headlines like Bat Boy Found in Cave! Or Bat Boy Fights in Iraq! Or maybe you're a current subscriber. If so, you've probably already benefitted from the tabloid's practical guide on how to tell if you're a clone. Now, there's a publication that knows how to grab attention. So keep WWN in mind as you read [Rose-Colored Glasses]( today, which is all about the difference between attention and trust. Meanwhile, keep your eyes on the sky — Planet Nibiru may soon collide with Earth!  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [Attention vs.Trust: Which Should Content Marketers Prioritize?]( Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a big mistake. Find out why. [Read more](  [Learn the ABCs of DXPs [Sponsored]]( Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience. [Read more](  A Word From CMI Tomorrow: AI Masterclass for Content Marketers Go beyond ChatGPT in our free virtual AI Masterclass starting tomorrow, February 28-29. Discover AI's untapped marketing potential as we share ideas to move your strategy, process, and policy forward. The lineup of six sessions will explore how to leverage AI to build your strategy, scale your content operations, fuel your creativity, and more. [Sign up here to join live or on demand.](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]