Don’t Wait To See How Cookies Crumble; Cook Up a New Data Strategy Now

mlns='> Don't let third-party cookie turmoil distract you. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 2.16.24 Connect with CMI Yay, Friday! What was your favorite part of this exciting week? Tay-Tay's (not so) surprise appearance at her BF’s football game? The ads that debuted during that game? Valentine’s Day? Jon Stewart’s return to The Daily Show? If you’re Google, you might have wanted to bury your head in a (privacy) sandbox all week. Though the company just started rolling out its cookie-free ad tracking plan, a new IAB report and comments from a U.K. regulatory authority are questioning whether it’s the best approach for the industry — or just for Google. Have any big feels to share on the matter? [I’d love to hear them.](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) BTW, CMI is closed Monday for Presidents Day in the U.S. We’ll be back in your inbox on Tuesday.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [Don’t Wait To See How Cookies Crumble; Cook Up a New Data Strategy Now]( Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with. [Read more](  A Word From CMI Call for Speakers Now Open! Calling all content marketing thought leaders, brand practitioners, and creative storytellers! You’re invited to showcase your expertise on a global stage and inspire your peers at Content Marketing World 2024, October 21-23, in beautiful San Diego, California. We want to hear your unique insights and practical advice that will arm attendees with the latest tools and innovations to advance their content marketing and grow their business. Submit your proposal by April 1, 11:59 p.m. ET, for consideration. [Speak at Content Marketing World »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]