The CMO Disappearance Doesn’t Mean What Everybody Thinks It Does

mlns='> It's not bad news for marketers looking to the future. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 2.2.24 Connect with CMI Happy Friday! It’s Punxsutawney Phil’s big day in the sun (or shade). Like a good business leader, he emerged from his executive office, helped his people prepare for upcoming conditions, and then went back to work. Groundhogs have played this role for 147 years. CMOs aren’t as lucky: Their average tenure is already short, and now more organizations are cutting their job title entirely. But is this trend a sign of disrespect or recognition that marketers should oversee more of the organization's functions? Read or watch today’s What’s New and [let me know](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) what you foresee.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [The CMO Disappearance Doesn’t Mean What Everybody Thinks It Does]( Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession. [Read more](  [A Word From One of Our Sponsors]( Build a Robust Content Infrastructure With the Right CMS Unlock the power of content management systems! Align your content strategies with organizational goals, boost efficiency, and elevate your brand experience. Dive into these essential steps to unleash the full potential of your content. Transform possibilities into realities. [Learn how here »](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]