What Marketers Should Do as Google Crumbles Third-Party Cookies

mlns='> The secret to thrive in a cookie-less world. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 1.26.24 Connect with CMI Happy Friday. Forget those New Year resolutions about dieting. Let’s talk cookies. Google recently rekindled its efforts to deprecate the tracking cookie by restricting access to the data of 1% of its Chrome browser users. But before you see it as a reason to panic, Robert Rose says it’s great motivation to lean into brand experiences that compel your audience to willingly share their data with you. Dig into today’s What’s New and [let me know](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) if it eases your fears about the impending cookie apocalypse.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [What Marketers Should Do as Google Crumbles Third-Party Cookies]( If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead. [Read more](  [A Word From CMI]( Next Wednesday: Predicting the Future of Webinar and Digital Events How we create and deliver content, engage audiences, and drive growth will be completely transformed in 2024 – and webinars are no exception. Marketers will either keep up or get left behind in the race to deliver more engaging and personalized experiences that connect and convert. Join us next week on Wednesday, January 31, at 2 p.m. ET to hear our predictions for this year’s webinar and digital events. This is your chance to stay ahead of the competition with webinar programs that scale the reach and impact of your content like never before. [Register for free »](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]