Solo Stove Burns Marketing Team Over Snoop Campaign

mlns='> Did anyone talk about expectations in the beginning? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 1.19.24 Connect with CMI Here’s a Friday hot take to warm up this cold winter week. Were you surprised that Snoop Dogg’s headline-sparking “giving up smoke” announcement had nothing to do with his legendary love for the toke? The whole thing was a clever promotion for a smokeless fire pit from Solo Brands. The viral video sparked tons of brand awareness but failed to ignite sales, putting marketing in the hot seat. But was that even the point of the campaign? Robert Rose has a theory about what happened. What's your take? [I'd love to hear it.](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C)  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [Solo Stove Burns Marketing Team Over Snoop Campaign]( Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience. [Read more](  [A Word From CMI]( Next Week’s Free Webinar: Digital Asset Management Made Better Creating rich content quickly is a high priority for most organizations, but executing that process comes with not-so-ideal side effects. That’s all changing now with the evolution of the DAM. Join us next Thursday, January 25 at 1 p.m. ET, to learn how GenAI empowers you to democratize content creation and generate content variants at lightning speed, inspiring creativity like never before. [Register for free »](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]