How To Bring Personality to Your Content and Personas

mlns='> Type A, B, C, or D? It can make a difference. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 1.17.24 Connect with CMI Hi there, Have you ever thought about your audience's personalities? Does your brand tend to attract people who prize efficiency and decisive action? Or creative thinkers who pride themselves on thinking differently. Or people who need persuasive facts and other proof before making any move? Most likely, the people you want to reach span these and other personality types. Should you create content that speaks to one of these groups or all of them? Content strategist Andi Robinson — a CMI Community Champion — answers all these questions (and more) in today's article. Which personality type are you? [I'd love to know.](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%93%20Talk%20(with%20personality)&elqTrackId=33C2DB4B1A518161F77CEA8A4BE0441F)  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [How To Bring Personality to Your Content and Personas]( Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Here's how exploring personality types can enhance your marketing strategy. [Read more](  A Word From CMI Today’s Free Webinar: Clarity in B2B Marketing To reach professional audiences in B2B marketing, it might be worth dressing down your language. Join us today, January 17th at 2 p.m. ET, as Lacey Reichwald explains how plain language is a game changer in effective B2B marketing. Drawing from Aha Media Group's latest research, Lacey will show that clear communication is a strategic tool in engaging sophisticated, professional audiences. Attend the free webinar to learn how to identify and use the shared vocabulary of your target audience for more effective communication. [Register for free »](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]