JOMO mojo in the content casa house

mlns='> It’s okay to embrace the joy of missing out on this. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 1.8.24 Connect with CMI Hi everyone, If you felt exhausted by all the generative AI news in 2023 (thanks, ChatGPT), turn those Google Alerts off now. The first week of 2024 offered much more of the same. Tucked among the hype, hand-wringing, and [high-profile lawsuits]( sat this Intelligencer story, which might soothe your human soul: [AI Is Coming for the Influencers](. Click past the vaguely threatening headline to skim the examples of AI-generated characters some brands use to avoid paying a real person. Now, here comes the good part: “If featuring a cheap synthetic spokesperson in an ad produces measurably better results, brands will absolutely do so, until they either become the norm or the novelty wears off. To the extent this is a threat to human influencers, it’s a threat from the low end, replacing secondary sources of income in cases where an unfamiliar synthetic face is a sufficient replacement for an unfamiliar real face — cases where influencers are effectively working as internet-coded models, which, again, is a small but sometimes lucrative and easy part of the job, compared to cultivating an audience in the first place, or comprehensively influencing your fans to buy or do something.” Apply this same thinking to the work we do in content marketing. When your job is “words” (like Ken’s is “beach” in Barbie, as one reader described it to me last week), seeing AI do part of what we do — only faster — feels uncomfortable. But for many of us, words are only part of our jobs. They’re the tools we use to do the hard work of building an audience and moving them to action. Content marketing never wins on speed. It wins by building [relationships](. And healthy relationships take repeated, helpful exchanges and connections over time. So, if you’ve resisted using AI to create content, embrace the joy of missing out. You might even consider making human-crafted connections your [brand’s differentiator](. Meanwhile, here are some resources to help you embrace AI JOMO and get your work done this week.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2)  Worth the Read: [Human-Written vs. AI-Generated Healthcare Content: Which Is More Helpful to Patients?]( This exercise, conducted by Aha Media, put copy written by ChatGPT and a human writer in front of a judge who didn’t know who wrote which piece. The judge evaluated it for accuracy and quality. See which piece won (and why).  Today: [Content Marketing 2024]( | Ask the #CMWorld Community | 12 ET Artificial intelligence is just one of the forces shaping content and marketing this year. Data privacy regulations, international conflicts, social media changes, and many other factors will play a role. Deanna Ransom, Inbar Yagur, Bert van Loon, and Ryan Brock join CMI’s Amanda Subler to share insights into preparing for an interesting year. Join live to ask questions or watch on demand when you can.  ASAP: [Elevate Your Content Marketing Strategy in 2024]( | Professional Certified Marketer® Credential Your goals for 2024 may be set, but how airtight is your strategy to achieve them? Give it a boost by studying content operations, audience development, and measurement in depth. CMI’s content marketing certification program, in partnership with the American Marketing Association, gives you the foundational building blocks to reach your 2024 goals. Enroll for 12 months of access to the course and take the exam to earn your Professional Certified Marketer® credential.  A Word From One of Our Sponsors Seven in 10 B2B Buyers Worry About Unethical AI We asked 14,300 consumers and B2B buyers about trust, AI, and the other factors that make them embrace or abandon brands. Find out what they say in our new report. [Get the free report »](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]