How Content Helped ServiceNow Grow From Startup to Global Brand

mlns='> Doubters, be darned. Thought leadership worked for ServiceNow. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 1.4.24 Connect with CMI Hi there, Next time you need to convince someone that thought leadership content works, point them to today's article about the program at ServiceNow. And make sure to highlight this quote from 2023 Content Marketer of the Year Richard McGill Murphy, editor-in-chief and director of brand thought leadership at ServiceNow: “We have seen that the more of our content they consume, the more likely they are to buy.” That's the way to any executive's approval.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=FD9EDF48CD9B45B4C58E3C0DB4019469) [How Content Helped ServiceNow Grow From Startup to Global Brand]( Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that. [Read more](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]