Have you been naughty or nice?

mlns='> ’Tis the season to review and reflect [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 12.11.23 Connect with CMI Hi there, Today.com came out with a [hard-hitting [/s] story]( last week claiming that parents who use Santa’s “naughty or nice” list aren’t doing children any favors. Well, yeah. That’s not exactly a new take, though I appreciate the [2019 PSA from the National Association on Mental Illness]( they dug out to illustrate the point. In it, Santa realizes, “These kids — they’re not naughty or nice, they’re kids.” [Santa Claus reflects on the impact of his naughty or nice list in this screen capture from a 2019 PSA from the National Association on Mental Illness.]( It also made me view this [good marketer/bad marketer]( opinion piece in Marketing Dive (owned, like CMI, by Informa) in a different light. Initially, I planned to ask you how you’d separate a “good” content marketer from a “bad” one. But it’s been a tough few years for everyone (as [this essay]( reminds us). Finger-pointing and labeling rarely help. Let’s reframe the conversation to focus on practices and outcomes rather than simplifying it to good and bad. Here are some questions I’m asking myself and my team as we reflect on the year: - What worked well? - What accomplishments are you most proud of? - Where and how can we improve? - What should we do more of? - What should we stop doing? I’d love to hear your answers and which questions you reflect on at year’s end. [Drop me a line anytime.]( Here are some resources to help you do, review, and reflect on your work this week.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2)  ICYMI: [Before You Start an AI Strategy, Make the Case To Stop]( Generative AI is the headline example, this Robert Rose column encourages you to reflect on what to stop before starting anything new.  Wednesday: [Grow Up! How to Increase Your Content Maturity Level and Prove ROI]( | 2 p.m. ET If your team struggles to improve content strategy and operations, a plan to fast-track your content maturity can help. The first step to improving your program’s results is to measure your content strategy maturity. Join this webinar to learn from Marissa Tranchina, director of content strategy at Hackensack Meridian Health, whose team’s work won Best Content Marketing Program in Healthcare in CMI’s 2023 Content Marketing Awards.  Thursday: [SEO Memorial Service: A Fond Farewell to Things That Don’t Matter Anymore]( | 1 p.m. ET Here’s something to stop: outdated SEO tactics that should be left to rest in peace. This respectful and life-affirming service — erm, session — lays out the evidence on legacy SEO metrics and tactics we should put to rest.   To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]