Is OpenAI’s Custom GPT the Next Frontier?

mlns='> You can make a custom ChatGPT now. But should you? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 11.17.23 Connect with CMI It’s Friday – I’m in love (with robots). Inventors have produced automated vacuums, self-driving cars, and “genies” that can teach you to bake a souffle by invoking the name Alexa. But without an engineering degree, bottomless funding, and a well-equipped workshop, building your own robot taskmaster has remained out of reach. OpenAI wants to close that gap with its new GPT development platform. The no-code system lowers the barrier to customizing an AI agent to your brand’s specific use case. But Robert Rose says this power comes with strategic and operational responsibilities marketers must consider. Are you planning to build a custom GPT? What will it do for your brand?  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback) [Is OpenAI’s Custom GPT the Next Frontier?]( You can make your own GPT. But what can a custom version of ChatGPT do for your brand? And what non-GPT thing do you need to make it really work? [Read more](  A Word From One of Our Sponsors Maximizing CMS for Omnichannel Experiences Learn what it takes to choose a content management system (CMS) that future-proofs your business. Get real-life examples and insights from industry experts. [Download the report »](  A Word From CMI Don’t Miss Your Content Marketing Certification Savings There are only two weeks left to save on CMI’s new [Content Marketing Certification program]( brought to you in partnership with the American Marketing Association! Packed with the latest in content marketing expertise, the 15-hour course (developed and taught by Robert Rose, CMI chief strategy advisor) will help you advance your content marketing skills. As a special offer this November, new students save 20% – use code BLACKFRI20 when you enroll by November 30. [Enroll now »](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]