Social Media’s Decline Creates Opportunity for Events (If Done the Right Way)

mlns='> How to tap the human need to socialize beyond the usual platforms. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 10.17.23 Connect with CMI Hi there, What is going on with social media? Way too much to cover in this short note. One thing that's no longer happening much? Clicks on article links. So traffic from social is down and on several platforms (looking at you, X), conversations are down, too. That creates an opportunity to provide other ways to tap into the human desire to connect and discuss. In today's Rose-Colored Glasses, Robert Rose makes the case that the good old-fashioned event (and its newer digital counterpart) can pick up the slack. Give it a read and [let me know what you think.](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20-%20event%20horizon)  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback) [Social Media’s Decline Creates Opportunity for Events (If Done the Right Way)]( As social media becomes less social and more media, you can still capitalize on the human desire to socialize. Events offer one way to do that. Just remember to craft a strategy for the content regardless of the channel. [Read more](  [How Outsourcing Content Production Can Save Your Marketing Budget [Sponsored]]( Working with outsourced talent adds flexibility and scalability to your content marketing program – and can be more cost-effective than you might think. Here’s what to consider and how to use this approach to your best strategic advantage. [Read more](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]