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mlns='> A new way to test your content marketing mettle. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 10.16.23 Connect with CMI Hi there, What do you think of when you hear “chimney sweep?” Does the song Chim-Chim-Cher-ee suddenly start playing? It does for many people. To elevate the profession beyond the beloved but decidedly low-tech Bert from Mary Poppins, the National Chimney Sweep Guild (where I worked early in my career) developed a rigorous training program and a credential for its graduates: Certified Chimney Safety Professional. So, I wasn’t surprised by the many people who told us they wished CMI offered a certification program when we did an audience survey earlier this year. I couldn’t tell you then, but now the news is out. CMI teamed up with the American Marketing Association to create a content marketing certification program. It’s an extended version of Content Marketing University that ends with a certification exam. AMA CEO Bennie Johnson announced the program at Content Marketing World, saying it would offer “not only validation but verification” of your content marketing know-how. The education modules will ensure you’re up to date on all the strategies, approaches, and tactics for making an impact with content marketing. The certification tells clients, colleagues, and employers that you didn’t just pick up a broom keyboard and dance down the street declaring yourself a content marketer. You’ve gotten your hands dirty (metaphorically) and learned the ins and outs. [Sign up to get notified]( when the AMA Professional Certified Marketer®(PCM®) Content Marketingprogram officially opens. The news also prompted an interesting conversation in the CMWorld Slack Group about the value of certification to your career. ([Join the group here]( if you haven’t already.) I’d love to hear what you think of [certification, career paths, or anything else content marketing-related.]( Meanwhile, I hope you find these resources helpful this week. Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=Feedback)  ICYMI: [23+ Content Marketing Skills You Need for Today and the Next Five Years]( If you want to improve your skills for short- and long-term content marketing success, you first have to decide which skills to invest your time and resources into developing. Almost two dozen Content Marketing World presenters offer helpful (and sometimes surprising) advice.  Now Through December 31: [Watch Content Marketing World On Demand]( Are you wishing you’d attended Content Marketing World 2023? We don’t have a time machine to get you there for the in-person excitement. But you can take advantage of all the insights, advice, and education shared by 150+ experts on demand. Register for a digital pass soon to get the most value (access expires at the end of the year). And don’t forget to use my code – KIMCMI – to save $200.  Livestream Playback: [Content Marketing Strategy Has Nothing to Do With Your Content]( The Ask the #CMWorld Community livestreams are another great way to brush up on your content marketing knowledge. Last week, Robert Rose, CMI chief strategy advisor (who leads curriculum development for CMI U), shared a new model for turning the attention your content receives into cold, hard revenue. Watch the replay any time.  A WORD FROM ONE OF OUR SPONSORS Informa Tech Trust in Marketing Index Reveals the State of Trust Between Marketers and Senior Tech Decision Makers Senior decision-makers are engaging with content regularly. Are they happy with what they see? Do they trust it? The Index uncovers their preferences giving marketers essential insights into how to elevate trust with the most desirable audience. [Download the report for free today](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]